The last two days I've been hidden away in a conference room in Stockholm. We've been about 40 individuals who have been chosen to work in the Jury for Guldnyckeln, Swedens first competition for direct marketing. It's interesting to see how the challenges of marketing
Roland added some great value when they created the Roland TB-303 If you wanna create digital brand activities or products that actually make a difference. Don't think technology! Too often I see cases where the entire product or a communication idea has been based on technical
Four weeks ago I wrote a blogpost on how we're moving from a content is king world to a quality is king world. However, if you're one of the lucky ones who've got tons of fans you might have a challenge. Your fans might crave
A couple of month before LeWeb Annika Lidne, Social Media superwoman from Sweden approached me and asked if I wanted to be a part of the Swedish Trade Council Initiative at LeWeb. Once I said “hell yes” she also asked if I would consider developing
Were living in the transparent century where all information ia accessible only a keystroke away. Somewhere in the world someone is working right now on project ment to disrupt your brand and your products. We all fight hard to get our 15 minutes of fame. How
Ideas are like bubbles. They appear and look beautiful. But only to be gone seconds later. Catch them while you can. I'm in the middle of building a brand platform for a brand I love. It's been a long process and I'm only days from delivering
Years ago I found out about a innovator within the Whisky industry. His name is John Glaser and he has created a brand that is called Compass Box. If you are to buy a fantastic whisky, get your hands on a bottle of Compass Box.
GoPro. A brand that emotionally breaks through the buzz with all their communication. Here worn on my helmet in St Anton Breaking through the buzz today is not easy. Everyone is looking for that golden solution that will make their brand go viral. We’re exposed to
Over the years I've spoken and written tons of times of the importance of content. The online world has been a Klondyke for people who early understood that when content is free to publish content will also be what drives traffic. And as most brands,
If you've followed this blog and me for a while you know I've been heading the work of making one of Sweden's newest brands come to life - The Marginalen Bank. It's a fantastic assignment where I've together with Caroline Karlström have been given the honor