Blitzkrieg has started

It turns out there’s a plan behind everything. Microsoft launched part two of their Blitzkrieg against Apple. The strategy behind this one is obvious. Apples turned Microsoft into a boring nerd with their Apple vs PC commercials. Microsoft now puts a face on those nerds. Classic

adidas Techfit launched

The latest gig from Foreign left the building this friday. It’s a global campaign site for adidas Techfit translated into 14 languages and localized in 18 countries. We’ve built the whole thing so that the photography we use, the copy and features are all automatically changed

Everything communicates

We talk a lot about how logotypes, advertising, products, packaging, tone of voice, TV commercials, websites etc etc etc communicates the brand. But usually, the more business-oriented the purpose, the stiffer the creative executions. That's why I just love to see infographics like these. How would the infographics look

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