BEU Watches is finally live. When I first dreamt of BEU two and a half years ago it wasn’t yet a watch, but a manifesto I had written and pinned to my wall. It finally put into words a very simple but profound message that’s been
About 8 years ago I first met Daniel Stridsberg. At the time up and coming designer at digital producer Britny. We hooked up and started doing projects together. Daniel as a wild yet into details pixel loving designer and me as Creative Director and Art
After creating a new brand and design platform for Kinnarps, one of the worlds finest workspace solutions brands I was asked if I wanted to design and then lead the implementation of the Kinnarps Stockholm Furniture & Light 2017 stand. This is the short story
As we launched the BAUX Acoustic 3D Pixel we ticked another box at BAUX, the company I launched in 2014 together with four other brilliant minds. From the start we've set out to create a sustainable global design brand set out to rejuvenate the construction industry. Friends of
About a year ago in February 2014 one of my entrepreneurial creations was introduced. Upon my initiative, me, Fredrik Franzon, and the founding partners of design studio Form Us With Love; Jonas Pettersson, John Löfgren and Petrus Palmér founded a company called BAUX. Our idea was
Mentawai is considered one of the worlds best places to surf. Earlier this year in February I had the privilege to spend two weeks there at a surf camp called Pit Stop Hills. This first class camp run by Paul Clark and his fiancé Megan
Almost two years ago I had a very nice lunch with Petrus Palmér. Petrus has together with Jonas Pettersson and John Löfgren founded the world famous design agency Form Us With Love. As we're enjoying our food Petrus tells me about one of the products
Just home from a weekend in St Anton with the mountain guides at Piste to Powder. Above says it all:
Unstad Beach. A nice wave breaking. Last weekend I was away on a brand journey to Unstad, Lofoten with Swedish fashion brand Mountain Works. I'm one of the partners of this small yet well known Swedish clothing brand and now it was time for our first
I wrote a blogpost the other day about design and why it's important for future brands. Then today I 'ran' into this fantastic artwork made by london based agency Gregory Bonner Hale for a restaurant in France named Miss Ko. Miss Ko is an underground Asian fusion restaurant. GBH
