Why is the Amazon Kindle DX launched by a bookstore and not a leading media house?

amazon_kindle_dx_modern_reading

The Amazon Kindle DX with a 9.7″ screen was introduced earlier this week. Today more details came out from Engadget. It looks like million bucks and I love it. Apart from my personal feelings for the thin thing from the ‘jungle’ it also makes me think that we’re now getting closer than ever to a digital newspaper (and more of course).

Think about it. If your ordinary morning paper would include one of these in their subscription fee, say you got one for free if you signed up for 24 months, would you still need the actual paper product? I’d check the ‘no real paper’ box immediately. No more fighting about the newspaper pick up on rainy days, the paper would be right there on my breakfast table, updated in real time. Of course I would need two as I don’t wanna get into a fight with my girlfriend over the business and sport pages. Sooner or later we’d get a couple for our kids too. While I’m at it I’d shop a Kindle for my Grandma too.

So why is the newspaper business struggling, why don’t they come up with shit like this? Because they love their paper of course. And what happens? An internet site called Amazon produces a product that automatically makes books available (275 000 titles right now) without any cost of distribution and at the same time they can offer any leading newspaper in the world – for free. It should be the other way around, shouldn’t it?

“Every book you buy is automatically backed up at Amazon.com” – that’s structural binding if anything!

The key here is the fact that Amazon knows the digital world and their product. They’ve created the Kindle meant for people that read text cause that’s what they wanna sell. They’ve not gotten themselves into the fight with portable video players or even notebooks. They’ve focused on their core business and how they can make it available in an ever changing world. Newspapers however, they stick to their guns when it comes to their original product and online they don’t know what to do so they become everything without being good at anything. I mean, in the long run newspaper know how to make a newspaper, they’ve haven’t gotten around to do it in a digital world.

Is this the future for newspapers? I don’t know. But, the first Swedish newspaper that includes one of these in the yearly subscription fee would make me pay more than ever before and that would lead to dramatically lowered distribution costs for that same ‘paper’. On top of that they’d have a direct CRM connection to me as a consumer and could provide targeted advertising. I can think of a million things that I’d pay extra for once they had me set up with credit cards and all…just like the telecom network providers do.

Finally, are you heading a media house with a paper product? Here’s are 21 things for you to write on that ‘typewriter’ of yours!

  1. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  2. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  3. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  4. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  5. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  6. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  7. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  8. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  9. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  10. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  11. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  12. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  13. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  14. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  15. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  16. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  17. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  18. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  19. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  20. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!
  21. I AM NOT HEADING A PAPER PRODUCT, I AM SELLING NEWS!

Get your ass moving cause the these guys are already half way to the moon.

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10 Comments

  • Because as companies get better they see little incentive to disrupt their existing business model. Of course, this is a short-sighted view and always leads to smaller, more nimble and innovative companies destroying their business model for them. Reminds me of a quote I read in “Hot, Flat and Crowded” – “If we want things to stay the same, things are going to have to change.”

    If a brand wants to survive it must adapt, evolve and re-invent itself – even if it means undermining their current business model. Anything else is simply un-sustainable in the long term.

  • Because as companies get better they see little incentive to disrupt their existing business model. Of course, this is a short-sighted view and always leads to smaller, more nimble and innovative companies destroying their business model for them. Reminds me of a quote I read in “Hot, Flat and Crowded” – “If we want things to stay the same, things are going to have to change.”

    If a brand wants to survive it must adapt, evolve and re-invent itself – even if it means undermining their current business model. Anything else is simply un-sustainable in the long term.

  • Hey Will!

    True, true and even more true! But why is it so hard for brands to understand. Probably because most people representing them is more interested in their careers than change and they believe status q is good….

  • Hey Will!

    True, true and even more true! But why is it so hard for brands to understand. Probably because most people representing them is more interested in their careers than change and they believe status q is good….

  • Nice post Johan and solid input, Will. You can’t do anything but agree.

    An analogy can be drawn to an ice delivery man that sooner or later will have to adapt to constant change and the fact that a majority of all people owning a refrigerator will be capable of producing their own ice from the built in ice machine (consumers become producers :). That will leave him with two choices; either explore a different route in his career or start focusing on offering repairs of refrigerators or going even more specific; repairs of ice machines.

    Biggest difference here is probably that the ice delivery guy probably has got much less pride than the newspaper industry that are clinging on to paper, fearing they will loose their identity.

  • Nice post Johan and solid input, Will. You can’t do anything but agree.

    An analogy can be drawn to an ice delivery man that sooner or later will have to adapt to constant change and the fact that a majority of all people owning a refrigerator will be capable of producing their own ice from the built in ice machine (consumers become producers :). That will leave him with two choices; either explore a different route in his career or start focusing on offering repairs of refrigerators or going even more specific; repairs of ice machines.

    Biggest difference here is probably that the ice delivery guy probably has got much less pride than the newspaper industry that are clinging on to paper, fearing they will loose their identity.

  • Nice post Johan and solid input, Will. You can’t do anything but agree.

    An analogy can be drawn to an ice delivery man that sooner or later will have to adapt to constant change and the fact that a majority of all people owning a refrigerator will be capable of producing their own ice from the built in ice machine (consumers become producers :). That will leave him with two choices; either explore a different route in his career or start focusing on offering repairs of refrigerators or going even more specific; repairs of ice machines.

    Biggest difference here is probably that the ice delivery guy probably has got much less pride than the newspaper industry that are clinging on to paper, fearing they will loose their identity.

  • Thanks for stopping by and reading. I SO hope my children remember our trip like your kids remember your vaanciots. I see you used to work on a cruise ship? I always wondered what that would have been like! That last shot from your blog of you on the ship was GREAT!P.S. Just followed you on Twitter! Glad to have met you hear though

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