Comments on: Why conversational marketing is the communication of tomorrow http://www.ronnestam.com/why-conversational-marketing-is-the-communication-of-tomorrow/ Innovative communication and advertising from Sweden with love Thu, 09 Feb 2012 10:23:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Björn Alberts http://www.ronnestam.com/why-conversational-marketing-is-the-communication-of-tomorrow/comment-page-1/#comment-5375 Björn Alberts Fri, 12 Dec 2008 06:49:15 +0000 http://www.ronnestam.com/?p=1250#comment-5375 Alex, I totally agree with you and would like to add something. One thing that differ social communication from traditional communication is that you really have to the change the manners and the way you work inside your company as well. A true communications pro of to day has to be able to also manage changes in organizations. That adds another level complexity and is one the things that make digital communications much more interesting to work with than traditional communication is. Alex, I totally agree with you and would like to add something. One thing that differ social communication from traditional communication is that you really have to the change the manners and the way you work inside your company as well. A true communications pro of to day has to be able to also manage changes in organizations. That adds another level complexity and is one the things that make digital communications much more interesting to work with than traditional communication is.

]]> By: Björn Alberts http://www.ronnestam.com/why-conversational-marketing-is-the-communication-of-tomorrow/comment-page-1/#comment-23710 Björn Alberts Fri, 12 Dec 2008 06:49:00 +0000 http://www.ronnestam.com/?p=1250#comment-23710 Alex, I totally agree with you and would like to add something. One thing that differ social communication from traditional communication is that you really have to the change the manners and the way you work inside your company as well. A true communications pro of to day has to be able to also manage changes in organizations. That adds another level complexity and is one the things that make digital communications much more interesting to work with than traditional communication is. Alex, I totally agree with you and would like to add something. One thing that differ social communication from traditional communication is that you really have to the change the manners and the way you work inside your company as well. A true communications pro of to day has to be able to also manage changes in organizations. That adds another level complexity and is one the things that make digital communications much more interesting to work with than traditional communication is.

]]> By: Alex Drewniak http://www.ronnestam.com/why-conversational-marketing-is-the-communication-of-tomorrow/comment-page-1/#comment-5357 Alex Drewniak Thu, 11 Dec 2008 22:13:11 +0000 http://www.ronnestam.com/?p=1250#comment-5357 I believe those are custome made using this http://is.gd/beaj PSD. I believe those are custome made using this http://is.gd/beaj PSD.

]]> By: Alex Drewniak http://www.ronnestam.com/why-conversational-marketing-is-the-communication-of-tomorrow/comment-page-1/#comment-23709 Alex Drewniak Thu, 11 Dec 2008 22:13:00 +0000 http://www.ronnestam.com/?p=1250#comment-23709 I believe those are custome made using this http://is.gd/beaj PSD. I believe those are custome made using this http://is.gd/beaj PSD.

]]> By: Joan Vasquez http://www.ronnestam.com/why-conversational-marketing-is-the-communication-of-tomorrow/comment-page-1/#comment-5354 Joan Vasquez Thu, 11 Dec 2008 21:33:43 +0000 http://www.ronnestam.com/?p=1250#comment-5354 I gave you the wrong url for Dennis' blog ... it is www.dennis-yu.com forgot the dash ;) I think twitter is a great venue for conversational marketing if done right. Have you seen the new skins at Twitter? http://twitter.com/pbSandbox I gave you the wrong url for Dennis’ blog … it is http://www.dennis-yu.com

forgot the dash ;)

I think twitter is a great venue for conversational marketing if done right. Have you seen the new skins at Twitter?
http://twitter.com/pbSandbox

]]> By: Joan Vasquez http://www.ronnestam.com/why-conversational-marketing-is-the-communication-of-tomorrow/comment-page-1/#comment-23708 Joan Vasquez Thu, 11 Dec 2008 21:33:00 +0000 http://www.ronnestam.com/?p=1250#comment-23708 I gave you the wrong url for Dennis' blog ... it is www.dennis-yu.com forgot the dash ;) I think twitter is a great venue for conversational marketing if done right. Have you seen the new skins at Twitter? http://twitter.com/pbSandbox I gave you the wrong url for Dennis’ blog … it is http://www.dennis-yu.com

forgot the dash ;)

I think twitter is a great venue for conversational marketing if done right. Have you seen the new skins at Twitter?
http://twitter.com/pbSandbox

]]> By: Alex Drewniak http://www.ronnestam.com/why-conversational-marketing-is-the-communication-of-tomorrow/comment-page-1/#comment-5353 Alex Drewniak Thu, 11 Dec 2008 21:14:57 +0000 http://www.ronnestam.com/?p=1250#comment-5353 Excellent advice to Joan, I fully agree. Content is king (in this context the innovation of your brand that makes it worth talking about) and (conversational)Marketing/PR is queen - but we all know who rules the kitchen. As far as the Forrester report, I strongly believe that the numbers are "scewed" due to the inflation of social tools among "regular" businesses that try to make a seamless transition to the new media and communications landscape but fail miserably due to their own ignorance. With ignorance I mean that they fail to understand that conversational marketing is a long term effort that takes time, dedication, awareness and money and has to be carefully nurtured. Social media (company blogs for instance) are mediums that are meant to facilitate this. A lot of companies fail to come that realization and choose to go on the easy road, I.E. what's familar and what they know best; to treat it (social media) like yet another channel to push sales. Epic fail. In a not too distant future, company blogs and corporate social media profiles will be ranked significantly higher on that list. No doubt in my mind. Excellent advice to Joan, I fully agree. Content is king (in this context the innovation of your brand that makes it worth talking about) and (conversational)Marketing/PR is queen – but we all know who rules the kitchen.

As far as the Forrester report, I strongly believe that the numbers are “scewed” due to the inflation of social tools among “regular” businesses that try to make a seamless transition to the new media and communications landscape but fail miserably due to their own ignorance.

With ignorance I mean that they fail to understand that conversational marketing is a long term effort that takes time, dedication, awareness and money and has to be carefully nurtured. Social media (company blogs for instance) are mediums that are meant to facilitate this. A lot of companies fail to come that realization and choose to go on the easy road, I.E. what’s familar and what they know best; to treat it (social media) like yet another channel to push sales. Epic fail.

In a not too distant future, company blogs and corporate social media profiles will be ranked significantly higher on that list. No doubt in my mind.

]]> By: Alex Drewniak http://www.ronnestam.com/why-conversational-marketing-is-the-communication-of-tomorrow/comment-page-1/#comment-23707 Alex Drewniak Thu, 11 Dec 2008 21:14:00 +0000 http://www.ronnestam.com/?p=1250#comment-23707 Excellent advice to Joan, I fully agree. Content is king (in this context the innovation of your brand that makes it worth talking about) and (conversational)Marketing/PR is queen - but we all know who rules the kitchen. As far as the Forrester report, I strongly believe that the numbers are "scewed" due to the inflation of social tools among "regular" businesses that try to make a seamless transition to the new media and communications landscape but fail miserably due to their own ignorance. With ignorance I mean that they fail to understand that conversational marketing is a long term effort that takes time, dedication, awareness and money and has to be carefully nurtured. Social media (company blogs for instance) are mediums that are meant to facilitate this. A lot of companies fail to come that realization and choose to go on the easy road, I.E. what's familar and what they know best; to treat it (social media) like yet another channel to push sales. Epic fail. In a not too distant future, company blogs and corporate social media profiles will be ranked significantly higher on that list. No doubt in my mind. Excellent advice to Joan, I fully agree. Content is king (in this context the innovation of your brand that makes it worth talking about) and (conversational)Marketing/PR is queen – but we all know who rules the kitchen.

As far as the Forrester report, I strongly believe that the numbers are “scewed” due to the inflation of social tools among “regular” businesses that try to make a seamless transition to the new media and communications landscape but fail miserably due to their own ignorance.

With ignorance I mean that they fail to understand that conversational marketing is a long term effort that takes time, dedication, awareness and money and has to be carefully nurtured. Social media (company blogs for instance) are mediums that are meant to facilitate this. A lot of companies fail to come that realization and choose to go on the easy road, I.E. what’s familar and what they know best; to treat it (social media) like yet another channel to push sales. Epic fail.

In a not too distant future, company blogs and corporate social media profiles will be ranked significantly higher on that list. No doubt in my mind.

]]> By: Joan Vasquez http://www.ronnestam.com/why-conversational-marketing-is-the-communication-of-tomorrow/comment-page-1/#comment-5350 Joan Vasquez Thu, 11 Dec 2008 20:24:30 +0000 http://www.ronnestam.com/?p=1250#comment-5350 Thanks...I am actually an analyst and freelance writer for BlitzLocal which has about 50+ engineers, designers, analysts, etc who work for them. Dennis Yu is the owner and founder. His blog is at www.dennisyu.com He worked for Yahoo for several years and managed 80% of their SEM budget for 5 years. He is not only knowledgeable though, he is just a really great person who wants to invest in others. He travels all over the world to conferences. Maybe you can get him in Sweden! Thanks…I am actually an analyst and freelance writer for BlitzLocal which has about 50+ engineers, designers, analysts, etc who work for them. Dennis Yu is the owner and founder. His blog is at http://www.dennisyu.com He worked for Yahoo for several years and managed 80% of their SEM budget for 5 years. He is not only knowledgeable though, he is just a really great person who wants to invest in others. He travels all over the world to conferences. Maybe you can get him in Sweden!

]]> By: Joan Vasquez http://www.ronnestam.com/why-conversational-marketing-is-the-communication-of-tomorrow/comment-page-1/#comment-23706 Joan Vasquez Thu, 11 Dec 2008 20:24:00 +0000 http://www.ronnestam.com/?p=1250#comment-23706 Thanks...I am actually an analyst and freelance writer for BlitzLocal which has about 50+ engineers, designers, analysts, etc who work for them. Dennis Yu is the owner and founder. His blog is at www.dennisyu.com He worked for Yahoo for several years and managed 80% of their SEM budget for 5 years. He is not only knowledgeable though, he is just a really great person who wants to invest in others. He travels all over the world to conferences. Maybe you can get him in Sweden! Thanks…I am actually an analyst and freelance writer for BlitzLocal which has about 50+ engineers, designers, analysts, etc who work for them. Dennis Yu is the owner and founder. His blog is at http://www.dennisyu.com He worked for Yahoo for several years and managed 80% of their SEM budget for 5 years. He is not only knowledgeable though, he is just a really great person who wants to invest in others. He travels all over the world to conferences. Maybe you can get him in Sweden!

]]> By: ronnestam http://www.ronnestam.com/why-conversational-marketing-is-the-communication-of-tomorrow/comment-page-1/#comment-5349 ronnestam Thu, 11 Dec 2008 20:16:14 +0000 http://www.ronnestam.com/?p=1250#comment-5349 Great! Feel free to feedback more input. Like your site by the way! Great! Feel free to feedback more input.
Like your site by the way!

]]> By: ronnestam http://www.ronnestam.com/why-conversational-marketing-is-the-communication-of-tomorrow/comment-page-1/#comment-23705 ronnestam Thu, 11 Dec 2008 20:16:00 +0000 http://www.ronnestam.com/?p=1250#comment-23705 Great! Feel free to feedback more input. Like your site by the way! Great! Feel free to feedback more input.
Like your site by the way!

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