Why am I blogging when I’m not making any money of it…or am I?

I attended a thing called the Blogger Meetup at SIME today where we all had informal session with Kris Hoet, Joi Ito, Tom Crampton, Dave Sifry, Nico Luma and Bob Stumpel. The talk was mostly why people were blogging, how blogging would evolve in the future and how to make money off it. Absolutely one of the better takeouts from this years SIME (so far) even though I think it could have been more of a meetup rather than a ‘listenup’.

It triggered a though. Why am I blogging?
I started blogging already back in 2002. But I only managed to publish a few post before I grew tired of it. I basically felt as I had nothing to say. It then took a couple of years before I started again. This time I wasn’t really sure what to write about either. But, after a couple of posts I found it that my blog was the perfect place to share my inspirations and thoughts. The actual time it takes to write a post and value if it’s important enough to share made it the perfect filter in terms of remembering things that I must save for a rainy day.

Back in 1997 I had a specific software that made it possible for me to save links and data I found important. The thing was that the database was soon filled with shit. It simply was to easy to just post things into that black hole of mine. Since then I’ve created folders on my computer, fantastic bookmark categorization systems and used tools like Del.icio.us. Every tool has sooner or later become impossible to find things in. The blog however has never failed me. If I think it’s important I’ll blog it.

Not making money ON my blog has always been a golden rule I don’t wanna break. I quite often get approached by companies that want me to blog about something or place links in specific posts or banners on the site. No. Always my answer – NO. Accepting money would question my integrity.

Do I make money OFF my blog? I certainly hope so! Obviously I do think that my blog helps position me as a modern communicator, an innovator and someone with quite an eye for what’s up in terms of communication and advertising. My blog is the perfect CV and company platform combined so to say.

So, to sum it up: My blog is my filter, it’s my competence and it’s the professional me.

What is your blog to you?

ps. See, I saved some great links, share some knowledge and had a nice time in the SIME bar.

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26 Comments

  • Hey Johan, first of all thanks for joining us at the meetup, I do hear you on the meetup/listenup remark and think it’s very valid. Other than what we wanted to talk about we didn’t really plan how this session would go, leaving that mostly open to the room but you make a fair point.

    I like the differentiation you make between making money OFF the blog and making money ON the blog, very nice way to put it and very true. I’ll have to quote you on that one day 😉

  • Hey Johan, first of all thanks for joining us at the meetup, I do hear you on the meetup/listenup remark and think it’s very valid. Other than what we wanted to talk about we didn’t really plan how this session would go, leaving that mostly open to the room but you make a fair point.

    I like the differentiation you make between making money OFF the blog and making money ON the blog, very nice way to put it and very true. I’ll have to quote you on that one day 😉

  • Johan,

    The point you raise is that blogging has become part of your social ecosystem. That is certainly true for me. I have no advertising on my blog, but it has given me value well beyond money. It has allowed me to meet and connect with people whom I never would have otherwise.

    Once commerce gets involved it changes the nature of the relationship. Can you sell friendship? I hope not, but Facebook and others are hoping to monetize friendship in a way never done before.

    I wish we had had more time to continue the session!

    Tom

  • Johan,

    The point you raise is that blogging has become part of your social ecosystem. That is certainly true for me. I have no advertising on my blog, but it has given me value well beyond money. It has allowed me to meet and connect with people whom I never would have otherwise.

    Once commerce gets involved it changes the nature of the relationship. Can you sell friendship? I hope not, but Facebook and others are hoping to monetize friendship in a way never done before.

    I wish we had had more time to continue the session!

    Tom

  • Gosh. Are you guys fast. What kind of tools do you use to track down where people write about you?

    Absolutely right. On a personal level I think we’ll se blogs replaced by ‘personal media platforms’ in 2009-10. It will of course not go away but the sheer buzz around blogs will move towards personal expression.

    Christian! Damn, are you there today? Let’s hook up!

  • Gosh. Are you guys fast. What kind of tools do you use to track down where people write about you?

    Absolutely right. On a personal level I think we’ll se blogs replaced by ‘personal media platforms’ in 2009-10. It will of course not go away but the sheer buzz around blogs will move towards personal expression.

    Christian! Damn, are you there today? Let’s hook up!

  • I have a search on both my blog url as well as my name (yeah vanity search) that I get as an RSS in my reader, that way I hopefully don’t miss anything.

  • I have a search on both my blog url as well as my name (yeah vanity search) that I get as an RSS in my reader, that way I hopefully don’t miss anything.

  • Are you using Google alerts in combination with blog mashups? Personally I use Google Alerts and Twingly.

    Thomas, your post got caught in the spam 😉 It’s out in the open now though.

  • Are you using Google alerts in combination with blog mashups? Personally I use Google Alerts and Twingly.

    Thomas, your post got caught in the spam 😉 It’s out in the open now though.

  • Not you – your linkbatin’ 😉

    Twingly.com – Swedish start up that focus on blog search. Good RSS functionality, if it’s faster or slower than alerts I don’t know.

  • Not you – your linkbatin’ 😉

    Twingly.com – Swedish start up that focus on blog search. Good RSS functionality, if it’s faster or slower than alerts I don’t know.

  • Sweet blog. I never know what I am going to come across next. I think you should do more posting as you have some pretty intelligent stuff to say.

    I’ll be watching you . 🙂

  • Sweet blog. I never know what I am going to come across next. I think you should do more posting as you have some pretty intelligent stuff to say.

    I’ll be watching you . 🙂

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