When labels become art. Stranger & Stranger is better & better.

Years ago I found out about a innovator within the Whisky industry. His name is John Glaser and he has created a brand that is called Compass Box. If you are to buy a fantastic whisky, get your hands on a bottle of Compass Box. My personal favorite is Hedonism. The other day I ran into a new product from Compass that I hadn’t seen before. It had fantastic labeling.

compass-entertainerThe packaging for the Compass Box Entertainer

I regonised the style but couldn’t put my finger on it at first. Then I realised that those wonderful designs must come from

Stranger & Stranger.

absinteWhen Stranger & Stranger takes on a project. It’s all about the details

Stranger & Stranger is this UK and New York based design agency that just blows my mind with every new project they take on. I think they’re showing the way into the future for sure. I blogged about couple of days ago on how we’ll see more quality and less quantity. The Stranger & Stranger portfolio certainly fits into the future mold.

moonshineAfter all. In what better way can you tell the story of Moonshine

Their designs doesn’t only look great, each and every thing they touch goes from being an object to instead being a story-telling object that tells the story of passion (among other things.)

stranger-wineLook at that second bottle from the left. Don’t you hear the French music playing?

Even when they’re giving away things for free, like this decks if cards below, they can’t help by turning it into a beautiful object. This deck of cards was a christmas gift from Stranger & Stranger. Oh how wish I had one of those for christmas.

deck-cards-strangerA christmas gift from Stranger & Stranger

If politicians treated their day job like these people treat theirs we wouldn’t have any wars and the environment would have been saved long time ago.

Related Posts Plugin for WordPress, Blogger...

Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • Jonas Eriksson

    “If politicians treated their day job like these people treat theirs we wouldn’t have any wars and the environment would have been saved long time ago” Well said!!