When I was 5 years old Backgammon was a cool looking game

I remember when I was about 5 years old, my parents had a Backgammon gaming board in our livingroom and I thought it was a beautiful pattern on top of it but I didn’t have the slightest idea how that game was played.

As I was browsing through the most viewed YouTube videos of the week I found this video showcasing the world first ‘Algalon the Observer’ kill on 25 man. It’s been viewed by almost 500 000 people already.

This World of Warcraft video is about 10 minutes long but you don’t have to spend more than a minute do understand that there’s a new generation growing up and don’t be surprised if you don’t understand shit about what makes them go wild. But rest assured. Understanding this new generation is what future communication, business development and branding is all about.

Every month more than 11 million kids, teens and grownups log on to World of Warcraft and fight against each other. That’s 2 million more than the entire population of Sweden. What’s stunning is the fact that games like these are played by 6 year olds today. Imagine their view on technology and communication. For them playing online together with other kids all over the world is not something new, cool or amazing. For them, tomorrow is today and they take it for granted.

Is your brand ready for them?

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • http://apps.facebook.com/backgammonpro craig sands

    Backgammon is my favorite game! I love it and am so glad it’s finally on Facebook now – anyone wants to join me for a game? Check out http://apps.facebook.com/backgammonpro

  • http://apps.facebook.com/backgammonpro craig sands

    Backgammon is my favorite game! I love it and am so glad it’s finally on Facebook now – anyone wants to join me for a game? Check out http://apps.facebook.com/backgammonpro

  • http://apps.facebook.com/backgammonpro craig sands

    Backgammon is my favorite game! I love it and am so glad it’s finally on Facebook now – anyone wants to join me for a game? Check out http://apps.facebook.com/backgammonpro