What is shopping? What is branding? What is marketing? Who’s the designer?

If you’re into marketing you should really have a look at this new iPhone app from Nike. It really puts focus on what’s going on in the world. Old school people keep talking about how the mobile will advertise the store when you pass it. New school don’t give a shit about the store.

This new Nike ID app puts you in total control over your product. If you wanna bring in inspiration from the street you’re walking on – go ahead. Once you’ve created your shoe, buy it in directly in your iPhone. No stores. No browsers. Only you, the world you live in and your new pair of sneakers.

I’ve already downloaded the app, that can be found via NikeID, and created a pair of sneakers from a photo of my kids – my favorite pair from now on!

Ah. It’s a lovely world but it’s fast. No it’s not fast it’s faster than a bullet. No! It’s faster than light!

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • SafarYacoub

    Bra idé!
    Man gör en enorm undersökning av vad människor vill ha för sneakers, underhåller användarna och låter dem kanske konsumera. Men med en annan approach, ge och underhåll för att få någonting tillbaka.

    Grymt!

  • http://www.mkse.com/ Martin Edenström

    Gjorde min dag.

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  • aarrttri

    Hello, every one! my name is Artt Ri from ITRI Taiwan, an elite group of electronic researcher/hackers building cool tech gadgets – including a thin-paper speaker which makes real music.
    We are adjacent to the world’s largest gadget labs/factories in Taiwan. We are developing cool technology to enable us enjoy better life in the 21st century. We are hardware hackers.
    The fleXpeaker is the name of the thin-paper spaker. The thickness of the “speaker” is merely 0.1 centimeters. Therefore, the paper can be integrated into buildings, electric vehicles, entertainment and medical application. Cool eh?
    For more information about fleXpeaker, Pleaese visit:
    http://bit.ly/fleXpeaker
    We have cool gadget released from time to time. We are releasing another ground-breaking product soon in 3 weeks. Welcome to join our Facebook group to receive the latest news.

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    Artt Ri

  • aarrttri

    Hello, every one! my name is Artt Ri from ITRI Taiwan, an elite group of electronic researcher/hackers building cool tech gadgets – including a thin-paper speaker which makes real music.
    We are adjacent to the world’s largest gadget labs/factories in Taiwan. We are developing cool technology to enable us enjoy better life in the 21st century. We are hardware hackers.
    The fleXpeaker is the name of the thin-paper spaker. The thickness of the “speaker” is merely 0.1 centimeters. Therefore, the paper can be integrated into buildings, electric vehicles, entertainment and medical application. Cool eh?
    For more information about fleXpeaker, Pleaese visit:
    http://bit.ly/fleXpeaker
    We have cool gadget released from time to time. We are releasing another ground-breaking product soon in 3 weeks. Welcome to join our Facebook group to receive the latest news.

    Go ITRI Taiwan now!!

    Artt Ri

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  • http://www.repossessedcarstore.com The Repo Cars Gal

    “Old school people keep talking about how the mobile will advertise the store when you pass it. New school don’t give a shit about the store.”

    Love that phrase! I’m gonna shout it out next time I’m at the movies and the ubiquitous scene like the one from Minority Report comes on – You know, the one where the store talks back to you with targeted ads. I think it’s a great point that I hadn’t considered before. Will there really be a need for physical shops in that kind of future? Probably not!

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