What is shopping? What is branding? What is marketing? Who’s the designer?

If you’re into marketing you should really have a look at this new iPhone app from Nike. It really puts focus on what’s going on in the world. Old school people keep talking about how the mobile will advertise the store when you pass it. New school don’t give a shit about the store.

This new Nike ID app puts you in total control over your product. If you wanna bring in inspiration from the street you’re walking on – go ahead. Once you’ve created your shoe, buy it in directly in your iPhone. No stores. No browsers. Only you, the world you live in and your new pair of sneakers.

I’ve already downloaded the app, that can be found via NikeID, and created a pair of sneakers from a photo of my kids – my favorite pair from now on!

Ah. It’s a lovely world but it’s fast. No it’s not fast it’s faster than a bullet. No! It’s faster than light!

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9 Comments

  • Bra idé!
    Man gör en enorm undersökning av vad människor vill ha för sneakers, underhåller användarna och låter dem kanske konsumera. Men med en annan approach, ge och underhåll för att få någonting tillbaka.

    Grymt!

  • Hello, every one! my name is Artt Ri from ITRI Taiwan, an elite group of electronic researcher/hackers building cool tech gadgets – including a thin-paper speaker which makes real music.
    We are adjacent to the world’s largest gadget labs/factories in Taiwan. We are developing cool technology to enable us enjoy better life in the 21st century. We are hardware hackers.
    The fleXpeaker is the name of the thin-paper spaker. The thickness of the “speaker” is merely 0.1 centimeters. Therefore, the paper can be integrated into buildings, electric vehicles, entertainment and medical application. Cool eh?
    For more information about fleXpeaker, Pleaese visit:
    http://bit.ly/fleXpeaker
    We have cool gadget released from time to time. We are releasing another ground-breaking product soon in 3 weeks. Welcome to join our Facebook group to receive the latest news.

    Go ITRI Taiwan now!!

    Artt Ri

  • Hello, every one! my name is Artt Ri from ITRI Taiwan, an elite group of electronic researcher/hackers building cool tech gadgets – including a thin-paper speaker which makes real music.
    We are adjacent to the world’s largest gadget labs/factories in Taiwan. We are developing cool technology to enable us enjoy better life in the 21st century. We are hardware hackers.
    The fleXpeaker is the name of the thin-paper spaker. The thickness of the “speaker” is merely 0.1 centimeters. Therefore, the paper can be integrated into buildings, electric vehicles, entertainment and medical application. Cool eh?
    For more information about fleXpeaker, Pleaese visit:
    http://bit.ly/fleXpeaker
    We have cool gadget released from time to time. We are releasing another ground-breaking product soon in 3 weeks. Welcome to join our Facebook group to receive the latest news.

    Go ITRI Taiwan now!!

    Artt Ri

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  • “Old school people keep talking about how the mobile will advertise the store when you pass it. New school don’t give a shit about the store.”

    Love that phrase! I’m gonna shout it out next time I’m at the movies and the ubiquitous scene like the one from Minority Report comes on – You know, the one where the store talks back to you with targeted ads. I think it’s a great point that I hadn’t considered before. Will there really be a need for physical shops in that kind of future? Probably not!

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