What Does The New York Times Know That We Don’t?

A couple of hours ago the New York Times launched an update of the skimmer interface I wrote about earlier this year. It’s an alternative way to browser their online magazine. They call it The Times Skimmer. The new interface let’s you navigate between different sections of their paper by only using the arrows on your keyboard. The GUI also lets you switch fast between articles and once you’re done reading one you can easily move on to the next.


Times Skimmer features the following seven display options:

  • Stories displayed in a grid
  • Content displayed based on editorial ranked feeds
  • Headlines displayed in a list
  • Content presented in the classic typeface Helvetica
  • Content displayed against a black background
  • Headlines and brief summaries displayed in a wrap-around format
  • Headlines, bylines and brief summaries displayed in a design similar to word magnets for refrigerators

After I’ve been spending a couple of minutes with this updated interface I’m struck by what now seems obvious. Isn’t this interface perfectly adapted to be read of a 16:9 touch screen. Of course it resizes as you scale your browser, but that only means it will support a rotation.


Is The New York Times preparing for an Apple Tablet or maybe a reading device of their own?

Every time Apple has launched a new gadget they’ve made sure they gained some support by a selection of leading brands already tuned into their new shit. Well, in that case – could the Skimmer interface from The Times be exactly such a partner. If so…will we finally see an Apple Tablet in the near future?

Well. I’m sure about one thing. I’ll get my hands on one asap!


It seems more mags than The Times are preparing. I spotted this one this morning yesterday on YouTube. It’s Sports Illustrated’s version of a tablet prepared digital mag.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.