Comments on: What can old established marketing models teach us who work with the advertising and communication of tomorrow. http://www.ronnestam.com/what-can-old-established-marketing-models-teach-us-who-work-with-the-advertising-and-communication-of-tomorrow/ Innovative communication and advertising from Sweden with love Thu, 09 Feb 2012 10:23:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ronnestam http://www.ronnestam.com/what-can-old-established-marketing-models-teach-us-who-work-with-the-advertising-and-communication-of-tomorrow/comment-page-1/#comment-180 ronnestam Sat, 01 Dec 2007 22:20:55 +0000 http://www.ronnestam.com/2007/12/01/what-can-old-established-marketing-models-teach-us-who-work-with-the-advertising-and-communication-of-tomorrow/#comment-180 Agree. But you didn't look good enough. Check out the note/arrow pointing towards the innovators and early adopters. However. I don't think mainstream users will ever use a digital service designed for early adopters. The product that is marketed might reach them thru other channels though. Agree. But you didn’t look good enough. Check out the note/arrow pointing towards the innovators and early adopters. However. I don’t think mainstream users will ever use a digital service designed for early adopters. The product that is marketed might reach them thru other channels though.

]]> By: ronnestam http://www.ronnestam.com/what-can-old-established-marketing-models-teach-us-who-work-with-the-advertising-and-communication-of-tomorrow/comment-page-1/#comment-23494 ronnestam Sat, 01 Dec 2007 22:20:00 +0000 http://www.ronnestam.com/2007/12/01/what-can-old-established-marketing-models-teach-us-who-work-with-the-advertising-and-communication-of-tomorrow/#comment-23494 Agree. But you didn't look good enough. Check out the note/arrow pointing towards the innovators and early adopters. However. I don't think mainstream users will ever use a digital service designed for early adopters. The product that is marketed might reach them thru other channels though. Agree. But you didn’t look good enough. Check out the note/arrow pointing towards the innovators and early adopters. However. I don’t think mainstream users will ever use a digital service designed for early adopters. The product that is marketed might reach them thru other channels though.

]]> By: Björn http://www.ronnestam.com/what-can-old-established-marketing-models-teach-us-who-work-with-the-advertising-and-communication-of-tomorrow/comment-page-1/#comment-179 Björn Sat, 01 Dec 2007 14:49:04 +0000 http://www.ronnestam.com/2007/12/01/what-can-old-established-marketing-models-teach-us-who-work-with-the-advertising-and-communication-of-tomorrow/#comment-179 You should be sleeping at night. ;-) I think your model works fine to describe the difference between the different types of personalities and what to think about if targeting your creation to the different groups. However when it comes to designing a marketing strategy maybe you don't have to design your service or web site to fit both early users and mainstream users. Maybe you design a strategy aiming for the attention and action among early users. Planning to make them convince the mainstream users to use the service. Meaning designing one service or web site but promoting it to different segments step by step. You should be sleeping at night. ;-)
I think your model works fine to describe the difference between the different types of personalities and what to think about if targeting your creation to the different groups.

However when it comes to designing a marketing strategy maybe you don’t have to design your service or web site to fit both early users and mainstream users. Maybe you design a strategy aiming for the attention and action among early users. Planning to make them convince the mainstream users to use the service.

Meaning designing one service or web site but promoting it to different segments step by step.

]]> By: Björn http://www.ronnestam.com/what-can-old-established-marketing-models-teach-us-who-work-with-the-advertising-and-communication-of-tomorrow/comment-page-1/#comment-23493 Björn Sat, 01 Dec 2007 14:49:00 +0000 http://www.ronnestam.com/2007/12/01/what-can-old-established-marketing-models-teach-us-who-work-with-the-advertising-and-communication-of-tomorrow/#comment-23493 You should be sleeping at night. ;-) I think your model works fine to describe the difference between the different types of personalities and what to think about if targeting your creation to the different groups. However when it comes to designing a marketing strategy maybe you don't have to design your service or web site to fit both early users and mainstream users. Maybe you design a strategy aiming for the attention and action among early users. Planning to make them convince the mainstream users to use the service. Meaning designing one service or web site but promoting it to different segments step by step. You should be sleeping at night. ;-)
I think your model works fine to describe the difference between the different types of personalities and what to think about if targeting your creation to the different groups.

However when it comes to designing a marketing strategy maybe you don’t have to design your service or web site to fit both early users and mainstream users. Maybe you design a strategy aiming for the attention and action among early users. Planning to make them convince the mainstream users to use the service.

Meaning designing one service or web site but promoting it to different segments step by step.

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