Videogame + urban sport + music + innovation = viral spread

November 20, 2008

in Innovate,Social communication,Video

This video below got the ingredients you gotta have to cook that viral soup. It opens up with a quick association to one of the world most sold (and best) games – Guitar Hero. The sign also promotes that the video is about music – Prisoner of Society by The Living End. Shortly after the sport of BMX is introduced. We’re now wondering, where is all this going to go.

The effort of making this video is amazing and it taps straight into the young audience that loves gaming, music and sports. Last but not least – He f*#n nails that song!

Two days after posting the ‘Bike Hero’ video its been viewed 584,733, posted on 104 blogs and commented 2,533 . Phew.

Related posts you might like:

  1. Sharing some of my thoughts on viral marketing – The Viral Triangle
  2. Wondering how to get a viral spread of that great video of yours?
  3. The music industry are pretty stupid
  4. More ways to innovate the release of a new music album
  5. How to kick start a viral
  6. Here’s an RSS feed that will go viral!
  7. Björk – The Innovation Girl

{ 3 comments… read them below or add one }

movie fan November 22, 2008 at 9:34 am

Marketing ploy or not, this video is dang clever

Magnus Almgren November 27, 2008 at 3:04 pm

This guy should get a “head of…” at an agency immediately. The idea and the sync is unbelievable…

ronnestam January 28, 2009 at 10:53 pm

It turns out it’s Droga 5 that is the guys behind this one! That figures. Great job!

Leave a Comment

blog comments powered by Disqus