Unstad, Lofoten. A place I’ll come back to.

SurfUnstad Beach. A nice wave breaking.

Last weekend I was away on a brand journey to Unstad, Lofoten with Swedish fashion brand Mountain Works. I’m one of the partners of this small yet well known Swedish clothing brand and now it was time for our first ‘Brand Lab’ trip. This is a concept I’ve created where I bring great personalities that in different ways represent the lifestyle Mountain Works wants to enforce.

ClimbingLofotenClimbing one of the peaks with the Mountain Works Brand Lab team

This first trip was chosen with great care by me. I wanted to guide these great people (I’ll let you know more about the team when we start communicating things soon) to a place that blew their and my mind. On top of this I felt the climate was important as we design create state of the art down jackets. The choice was easy. In the north of Norway in Lofoten land there’s a small beach that delivers waves that beats the shit out of most waves in the world. It’s one of the most northern surf destinations in the world and the nature is stunning. This place is called Unstad.

UnstadA welcoming Unstad sign.

WetHappyQuite happy as you can see!

WalkingOn my way back from the surf

Resting on the way up. What a view!

publicWetHang your wetsuit here!

MirrorAhhh…those views…


Note. All pictures showing me was taken by Jacob Wismar. 

Related Posts Plugin for WordPress, Blogger...
  • galveston

    Looks nice, never been there but would like to go 🙂 A few typos: wrong caption on the Unstad house and a strange > that is a link when you are strolling around in the wetsuit + nice jacket 🙂

  • You should go! It’s fckn great!

    Will check 🙂 Thanks!

  • This place really looks great. The scenery is beautiful and interesting. I always prefer to peaceful places like this. It really made ??me feel at peace and be freed

  • Erik Lindegren

    Coolt Johan! Norway is the way;)!
    Nu får du ta och lägga till mig på

    Best regards Erik Lindegren

  • Hi Ronnestam, Bumped upon your blog browsing and found it very interesting. I am also from Sweden. Keep up the good work:)

  • Pingback: Unstad, Lofoten. A spot I’ll come again to. | Posts()