Toys that makes me go wow

When I was a young boy my passion among other things were airplanes. Big ones, small ones, fast ones & slow ones. It didn’t really matter as long as they contained some kind of innovation. Sadly most of my favorite ones were military jets. As with many other fields the army were heading the pack in terms of innovations due to the cold war. Today this is not really the case. Of course the military innovates, but the time for wow innovations seems to be over and in the field of military jets it’s the F16, the Apache and the F117 that rule, the same ones I was keeping track of when I was 15 years old.

When it comes to gadgets my focus has instead turned otherwhere. Lately I’ve been amazed with gadgets coming out of the toy industry. These guys are on a innovation spree. Of course they’re after my money but if they continue the way they’re being going lately I’m all for it.  Here are three toys that show you what I mean and that you should know about.

The Star Wars trainer – use your force!

This company called Uncle Milton Industries are about to release a set of games where you can learn how to use your brainwaves and control objects.

star_wars_mind_controlling

So far they’ve only released information about the Star Wars Force trainer, a game where your brainwave data is translated via computer chip to a fan inside the base of the Force Trainer, which is what actually lifts a ball. Your brain waves control how high the ball goes or how much it moves. As you move through the 15 different levels, you will activate Yoda’s training tips and other sound effects.

The Mind Flex will get your mind sexy.

Another exiting new toy called Mind Flex was introduced by Mattel at the CES 2009.

mind_flex_ces_2009

This games, like the Force trainer, lets you control things with your mind and it seems even cooler than the Star Wars one. No gaming controls, no keyboard, no buttons – only your brain and a ball that is supposed to travel through an obstacle course.

CBS got more on the story:

The Stiftables – intelligent blocks from intelligent students.

David Merrill and Jeevan Kalanithi at the MIT Media Lab (keep a look at these guys) has created a new product called Stiftables. Siftables are cookie-sized computers with motion sensing, neighbor detection, graphical display, and wireless communication. They act in concert to form a single interface: users physically manipulate them – piling, grouping, sorting – to interact with digital information and media.

David Merrill explaines further at Ted 2009.


 
Any conclusions from this?
Tons, but one is that I do hope that someone soon invents the mind reading keyboard so that I can blog about things 10 times faster. But then on the other hand you all might be able to subscribe to my RSS feed with your brains…or your brain as we have discussed before.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • http://filteredblog.blogspot.com/ Greg

    Those Siftables are amazing, a must have for every kid, and big kids as well! (you called them Stiftables though ;-)

    I got a promo Mindflex the other day, I’ve currently trained my brian to change TV channels with it, works like a dream. The problem is when I try to use it with Keynote, I end up turning the oven on, dangerous :-)

    http://filteredblog.blogspot.com/2009/01/mindflex-think-it-move-it-believe-it.html

  • http://filteredblog.blogspot.com/ Greg

    Those Siftables are amazing, a must have for every kid, and big kids as well! (you called them Stiftables though ;-)

    I got a promo Mindflex the other day, I’ve currently trained my brian to change TV channels with it, works like a dream. The problem is when I try to use it with Keynote, I end up turning the oven on, dangerous :-)

    http://filteredblog.blogspot.com/2009/01/mindflex-think-it-move-it-believe-it.html

  • http://www.ronnestam.com/ ronnestam

    Are you fu”#N serious? From Neurosky or Mattel?

    I read about it some time ago but the Ted thing got me triggered.

  • http://www.ronnestam.com ronnestam

    Are you fu”#N serious? From Neurosky or Mattel?

    I read about it some time ago but the Ted thing got me triggered.

  • http://filteredblog.blogspot.com/ Greg

    Just joking :-) But I want one to train my Jedi skills.

    I guess these things may may bring those type of affects though, turning other things off and on.
    I’m sure many brands are working on this type of mind control products…
    but the health and safety issues are not ironed out yet. Thats why we are seeing them in Toys first.

    A TV remote control could be a safe first non toy.

  • http://filteredblog.blogspot.com/ Greg

    Just joking :-) But I want one to train my Jedi skills.

    I guess these things may may bring those type of affects though, turning other things off and on.
    I’m sure many brands are working on this type of mind control products…
    but the health and safety issues are not ironed out yet. Thats why we are seeing them in Toys first.

    A TV remote control could be a safe first non toy.

  • http://mindflextoy.blogspot.com/ MindFlex_Geek

    Cool Game with Cool review

  • http://mindflextoy.blogspot.com/ Anonymous

    Cool Game with Cool review

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