Time Replaces Money.

Another day passes. Tick tock tick tock tick tock tick tock. I don’t know about you but personally being rich is about having lots of time for my family, friends and the things I love. This is what life is all about.

I remember way back when I was fresh out of school. When I spoke to people about making ideas come to life I almost always valued the idea based on how much money it would generate. Now I value ideas based on how much time they’ll free for me and how proud I’d be to tell people about the actual idea. Back then my dream was to sit in a fancy building downtown. Fancy
buildings don’t interest me anymore. Fancy landscape does. Back then being promoted was important, now being mobile is important. I still want to create ideas. I still wanna work. That haven’t changed.

These are things I hate:

  • Standing in line.
  • Buying services that cannot be delivered until weeks after.
  • Traffic jams.
  • Unnecessary meetings.
  • Having to wait for the check when I’ve had a great dinner.
  • Doing the same thing twice without a reason.
  • Having to re-enter my log in details.
  • Withdraw cash from a machine 2 kilometers from my home.
  • Refueling my car.
  • Pick up packages at night because someone tried to deliver them during work hours.
  • Having to open letters with bills only to enter the details into a digital bank system.
  • Letting go of my calender.
  • Cables that have to be untangled.
  • Waiting for the bus.
  • Waiting for a computer to boot up.
  • Lack of power plugs.

These are things I love:

  • Tools that filter information.
  • Being able to walk my kids to daycare instead of driving them.
  • Not doing anything at all, preferably in the sun.
  • Riding my bike.
  • Spam filters.
  • Work.
  • Watching my kids get dressed without feeling stressed by the fact that it takes forever.
  • Being online always.
  • Having time off in the middle of the week.
  • Open and free WiFi
  • Paying with my mobile.
  • Work on a Sunday if I feel like it.
  • Dropbox
  • Things that automate things I don’t wanna do manually.

The lists could of course go on forever!

I wanna transfer time spent on stuff that can be done quicker and smarter to things that I truly value and personally want to spend time on. I don’t believe work and personal time cannot be combined. Instead I’m convinced that having lots of personal time is exactly what we need in order to deliver that passion that is required from brands and companies today. I wanna spend time on my own choices, not some far of CEO’s choices.

Creating products and services has always been about saving money or time. But today time is more important than ever. People are prepared to pay for time saving products but more importantly – Save us time for free and you’ll have brand friends for life. Think of that the next time you build a cafeteria, invite people to an event, build a car, open a new bank, create a new website or whatever your up to. Time will earn you success!

What time consuming things do you love/hate?

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  • Well.. inspiring and well written.
    But what you're talking about is not exactly new. It's called the modern economy, as in society at large after the industrial revolution. Products was sold to save people time. Allowing them to specialize doing what they wanted to do.
    Services save people time, allowing them to specialize doing what they want to do.

    I really liked your post. But money is just the representation of value, ie the effort you spent to get it. Money IS not important. The freedom you get from money IS. And that's the idea your grasping for.

  • As I wrote. It's always been about time and money. But, still. I think we're in for a shift where people will truly change.

    We still need to do all those thing I hate. Banks haven't changed. The mail haven't changed. Newspapers haven't changed. Cars haven't changed etc etc etc… But they will have to. Sooner than later.

    More important. It's a personal reflection rather than a academical report. 🙂

  • I would have loved the presence of an IRL spam filter that screens nonsense talk and people that steals value from others in any given conversation 🙂 (spam talk drains my energy)….I also love all future translation services that will cut through language barriers and create a digital esperanto!

  • Hate:
    – Slow-loading sites with confusing/circular navigation
    – Warehouse-size retailers with unavailable staff, and if they by chance happen to appear they have no knowledge of what you are there to buy
    – Carpenters, plumbers, electricians etc who say one thing and then do something else – if they arrive at all
    – Unpacking your computer at the security check

    – Doing the crossword, or other games that test your intelligence rather than your reactions

  • Tack för din Android-rättelse Johan! Farligt att snabb-blogga med ett glas vin i handen 🙂

  • Head on Johan! All companies should re-evaluate their products and services from a time perspective.

    Here are some additions to your hate list:
    All waiting situations where I don't know how long the wait will be, (hint: accurate wait tiem displays)

    Waiting for a long time at restaurants for my food, and then get a cold meal, (hint: smarter communication between kitchen and waiters)

    Places offering free WiFi that requires lots of login details and complex passwords.

    E-shopping sites that force me to click through lots of pages with additional offers before I can place my order.

    Companies bugging me about answering their online surveys, when they dont' tell me how long time it will require and what's in it for me.

    Companies that don't answer my emails to their customer support.

  • I think that you are pin pointing an importnat aspect of todays society. I have written a blog-post about how I hate filling in information in IT-systems where the data should be able to collect from somewhere without me having to fill it in manually. I hope that IT-development can go in a direction where the system itself collects information and you as end-user can fill in minimal amount of information. Read my full blogpost at: http://bit.ly/b8ghsU

  • “Time won;t give me time”..And this notion only accentuates with age. There is so much to do on the creative front that money is simply a means to get projects finished for me. I actually enjoy smiling at attractive people in my wreck of an old car.

  • Waaa – couldn't agree more on the time-issue!
    Time is money, they say. They don't know how right they are, while being totally wrong at the same time 🙂

    What if a company decided that part of your monthly salary would could be paid in time – free time, that is? As an experiment it would be very interesting to see how many employees would choose how much extra free time.
    The thing is of course that todays lack of organisation and structure on many companies make it impossible to have real free time at all: there are always a long list of things you should do. If it's not for tomorrow, it's for next week, month or year. For some people it works fine, but for others it means that work never leaves your head. Which is, of course, devastating. Strangely enough, when running your own business also means work never leaves your head totally, but it doesn't affect in such a bad way than the employee-kind of work.

    Ramble ramble … 🙂

  • One of the things I hate most: Typing a long comment or email and my computer freezing up, necessitating my retyping the entire thing. Uggggh!!!

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