This weekend go shopping!

fashion_new_york_the_sartorialist

For quite some time now I’ve been thinking about serving you all my favorite style tip. Don’t know why I haven’t taken the time but here we go.

There’s a blog out there called the Sartorialist. What began as a way for Scott Schuman to share photos of people that he saw on the streets of New York that he thought looked great ended up being one of the worlds most influential style spotters.

The concept of the Sartorialist is simple yet genius. Basically it’s about spotting everyday people that look stunning, take their picture and publish it on the blog. And the concept has turned out to be a success. The Sartorialist has been featured in Vogue, Velvet, Style, and Esquire. Since some time back the blog has even earned Scott a monthly page in GQ. Last year his blog was also selected by Time Magazine as one of the worlds Top 100 design influencers.

Wow – that’s what a blog can do for you!

So, if you’re looking to shape up, follow the latest trends of simply eye some nice looking people. Put that rss from the Sartorialist into your reader. You won’t regret it (although your wallet might)

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • http://www.annascherp.se/ Anna Scherp

    Även om urvalet av personer känns lite väl selektivt vittnar det ändå om något himla fint. Att i bilder av folk på gatan är minst lika (om inte mer) attraktiva än de vi ser i tidningar. Antar att du inte missat Facehunter? http://facehunter.blogspot.com/
    /A

  • http://www.annascherp.se Anna Scherp

    Även om urvalet av personer känns lite väl selektivt vittnar det ändå om något himla fint. Att i bilder av folk på gatan är minst lika (om inte mer) attraktiva än de vi ser i tidningar. Antar att du inte missat Facehunter? http://facehunter.blogspot.com/
    /A

  • chribbe

    eller för en mer nordisk look:
    http://hel-looks.com/
    Mycket populär i Finland.

  • chribbe

    eller för en mer nordisk look:
    http://hel-looks.com/
    Mycket populär i Finland.

  • Viktoria

    Vad som också är viktigast för oss läsare är ju creden, ingen har (förhoppingsvis) skickat honom kläder som han visar upp på sin blogg, utan han hittar coolt stylade människor på gatan…mycket bra. Vad blir utvecklingen av hans varumärke…?

  • Viktoria

    Vad som också är viktigast för oss läsare är ju creden, ingen har (förhoppingsvis) skickat honom kläder som han visar upp på sin blogg, utan han hittar coolt stylade människor på gatan…mycket bra. Vad blir utvecklingen av hans varumärke…?