Got this one from the Fallon Planning blog. And it’s so grabbing that I found myself watching the full 7 minutes.
Create an online viral video that shows peoples love for the Burger King Whopper.
We cannot tell people what a great product The whopper is, we have to get our customers to tell the story. But it has to feel real.
Stop selling The Whopper and get peoples reactions on tape.
See for your selves.