These Are The Reactions You’re Looking For When Launching A New Product

January 24, 2010

in Innovate,Video

I have always been a great fan of Dyson. A company truly based on innovation. First famous for their vacuum cleaners they’ve now released a fan (updated) without any blades.

This video below shows people being confronted with the hairdryer for the first time and it’s a perfect example of true innovation and the consequences of it. When was the last time your product made people react like this?

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{ 7 comments… read them below or add one }

Clark January 25, 2010 at 9:10 am

Agree, it's not often you get those kinds of reactions.

P.S. It's a fan, not a hairdryer.

ronnestam January 25, 2010 at 9:12 am

Hey Clark.

Thanks!

Promotional Products January 27, 2010 at 7:16 am

This is classic, but faced with a fan with no blades, I too would have an identical reaction…. Crazy! Thanks for the post.

Martin January 28, 2010 at 1:15 pm

I agree, the reactions are amazing. But I wonder if questions like “what is it?” is good or bad. If your potential customers don´t get it, maybe you have gone too far considering the MAYA (Most Advanced Yet Acceptable) principle. The risk as I see it, is that this will end up as another “cool” fan at sites like coolstuff.se. It´s about time though, that the classical fan is developed to something else

David Finer January 29, 2010 at 2:15 pm

Check out the Dyson Airblade for drying your hands in public restrooms. It blows the competion away (I have no commercial interest in the manufacturer whatsoever, just want to share my positive reaction on trying these out when I visited London recently). U will find clips on YouTube though perhaps none like the one for the hairdryer.

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