The Swedish Royal Court makes history as they announce the engagement between crown princess Victoria and Daniel Westling

Today his Majesty King Carl Gustav was proud to announce that princess Victoria was getting engaged to her boyfriend Daniel Westling.

This is cool both because it’s time for the girl to get married and the fact that the King did it on YouTube. It’s obviously not only Barack Obama that has gotten the idea with social media…

Only minutes after the announcement the Official Royal Court site went down hasn’t come up since.

Hmm. Tonight at 5PM Swedish time it’s time for a press conference. I wonder if we can follow it on Twitter!

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • http://lenalindstrom.blogspot.com/ Lena

    Harligt med YouTube :) Tycker anda att det ser lite anstrangt ut med kungen och daniel..

  • http://lenalindstrom.blogspot.com Lena

    Harligt med YouTube :) Tycker anda att det ser lite anstrangt ut med kungen och daniel..

  • http://www.ronnestam.com/ ronnestam

    Eller hur ;) Men coolt som fan.

  • http://www.ronnestam.com ronnestam

    Eller hur ;) Men coolt som fan.

  • Filip Hammarnäs

    F!*#!ing Jesus!
    Kungen pladrar på. Sen kommer Silvia!
    Men cred till Hovets marknadsavdelning!

  • Filip Hammarnäs

    F!*#!ing Jesus!
    Kungen pladrar på. Sen kommer Silvia!
    Men cred till Hovets marknadsavdelning!

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