The most worthless question and the question to die for!

today-tomorow

What are you doing tomorrow?

Now that’s a worthless question. You have no idea if you’re even alive tomorrow. Far too many people expect great things in the future but they’re not living today. You might say that goals are ok and of course they are, I’ve got tons of them. But it’s the journey that makes life worth living. Not the destination. The destination is merely a confirmation that you’ve finished your journey and need to get going on a new adventure.

Almost every time I read or listen to an interview with an old woman or man I hear “I wish I….more of….why didn’t I…I should have…”

We are born, we are raised and our creativity is taken out of us, step by step. We learn to follow rules, what is right and wrong, how to behave, what can and can’t be done. Then we spend most of our grown lives trying to follow all those rules. Trying to behave… We grow older. We admire people who’re doing something unique. We call that inspiration without thinking about the fact that doing something unique equals not following rules. An invention, an idea, a step forward, freedom…Slowly however we understand that every time we break those rules we actually gain something. Then suddenly life has passed and we’re like that old woman or man who are thinking about the things they should have done in life. The sooner we understand that tomorrow is not the answer to a better life, the sooner we’ll live our lives today.

What are you doing today?

Now that’s the question to die for! You can make a difference in your life today, not tomorrow.

(I’m about to spend time with my kids now)

Thank you Sarah for inspiring me to write todays blog post!

 

 

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.