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Swedish Television launches a great online television site but where’s the social interaction?

January 20, 2009

Earlier this morning I got an mail from Eva Hamilton, CEO of the Swedish Television letting me know that the SVT Play Beta was live. Obviously this must have been produced by some PR agency that decided my blog was a relevant target when spreading the news. But hey, aren’t we all suckers for spreading [...]

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After all, were only humans

January 15, 2009

Following my new years prediction it’s easy to suddenly find oneself trying to write smart posts. But there’s one thing we must never forget – communication and especially advertising is relying on loaned time. Once our target group think we become boring we loose them! Whatever you do and whatever the purpose never forget to put [...]

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The World Economic Forum in Davos 2009 show how to communicate global brands

December 16, 2008

On Techcrunch I noted The World Economic Forum has launched the Davos Debates on YouTube, an open discussion on the state of the world. As well as inviting videos and comments from the YouTube community, the best of which will be shown at the Meeting, the person who submits the most thought-provoking video will have [...]

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Videogame + urban sport + music + innovation = viral spread

November 20, 2008

This video below got the ingredients you gotta have to cook that viral soup. It opens up with a quick association to one of the world most sold (and best) games – Guitar Hero. The sign also promotes that the video is about music – Prisoner of Society by The Living End. Shortly after the [...]

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Ocarina shows why it’s not about having MMS in your iPhone

November 19, 2008

When the iPhone was launched people were judging the new mobile by its content. Well, by now I think most people has understood that what’s in there from start is not the thing, its what creative people will do with the technology that matter. The new application Ocarina, the second iPhone application from Silicon Valley [...]

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Monty Python shows the full monty on YouTube

November 19, 2008

Swedish music artists signed a manifesto on DN (leading Swedish newspaper) the other day. They basically told us that they will sue each and every one of us who downloads their music online. – They hate us! Monty Python published their Manifesto on YouTube the other day. The basically told us that they will not [...]

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Here’s an RSS feed that will go viral!

November 13, 2008

As I was reading my stats in my Mint account a site that I hadn’t seen before. Viralvideochart.com stood out. Its a sniffy little thing where you can keep track of the virality of online videos. The cool thing is that these guys measure virality, not videos shown. So the faster something is being spread, [...]

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If you’re into advertising then this message is important. If you’re into being a voyeur, then it’s really important

November 13, 2008

Product Manager Matthew Liu says it better than me. So listen!

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How to kick start a viral

November 4, 2008

There’s a lot of talk about viral marketing and especially YouTube video virals. Brands and agencies seems to think that viral marketing is a viable marketing method. It COULD be. But it might just as well FAIL big time. Of course it depends on the actual video but many great virals have been doomed to [...]

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Ask Astronaut Greg Chamitoff anything you want.

October 7, 2008

  NASA has got of hang of new technology. When brands all around the world are talking about social press rooms, NASA takes the concept a step further. Astronaut Greg Chamitoff, aboard the International Space Station 220 miles above Earth, is taking the ordinary mans question on life up there. All you have to do is [...]

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2009 The year of the positive communication

October 2, 2008

  Following my earlier post today I just gotta tell you about a gut feeling I have. It’s about positivism, happiness, being nice to one another, spreading the love. For a couple of years now newspaper have reported more and more on peoples misery. TV channels has been all about putting 4 people on the [...]

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Jigsaw has risen from the dead and promotes SAW 5 on YouTube

October 2, 2008

The creators behind SAW – one of the scariest horror movies ever has created a creepy video where Jigsaw, risen from the dead, promotes a competition on YouTube. A simple but smart concept where the man in the mask tells people to visit YouTube.com/SAW5. The video above featuring Jigsaw has gained 3,139,460 views in 6 [...]

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