web 2.0

ReadWriteWeb reports on a new startup from Portugal called Tarpipe. Basically Tarpipe does for PR companies and social networking nerds what Yahoo Pipes does for Web 2.0 developers and feed junkies. 

Hmm what the heck does that mean?
Well, with Tarpipe you can ad all kinds of social networking accounts like Flickr, Jaiku, Twitter, Tumblr, Friendfeed, Photobucket etc. Once added you can then create workflows and this is the nice part. For example if you ad a Flickr image (like the image above) you can then create a workflow that takes the image you created and starts to process it around the social networks of yours.

Use case: automatically tag a screenshot using Evernote from Bruno Pedro on Vimeo.

Hmm, is this really something to write about?
Of course it is. Let’s say your company wanna create a social pressroom. Then put the developers of yours on the case. Let them get jiggy with the Tarpipe Open API. Hours later you’ll have your site based pressroom connected to the whole damn internet.

Hmm, is this really good?
For now yes. But once tools like this get easier to use, then we’ll have product shoots and press release swarming the web asap as they are updated on websites. For now people have to get their buts over to sites like this one and Yahoo pipes in order to get that spread on the road. Within the next 6 or 12 month we’ll definitely see integration of tools like this in the big content management systems. Not to mention the PR companies equiped with these laser sabres.

{ 0 comments }

This morning I read this survey on ‘Trends and Best Practices in Adopting Web 2.0 in 2008’ made by Awareness, a US based research company. The report explores the adoption of Web 2.0 technologies and the future of social media initiatives for Enterprises in 2008.

Of course it contains a bunch of interesting stuff (read more about that on RWW where I found it) but I’ll focus on one thing that I think is typical for companies today.

In the report I read that blogs are on top of the list when companies tell us what external-facing Web 2.0 technologies they plan to implement in 2008. Photo sharing, wikis and podcasts get the bottom score.

When it comes to Web 2.0 and social media, to me this is typical. [click to continue…]

{ 0 comments }

In a week or two I’ll post a series of tips for entrepenurs on how you can keep your costs low with the help of Web 2.0 services.

However, until then you should make sure to read a post over at ReadWriteWeb on the same subject. Great read.

{ 0 comments }

Business Week posted a great article on the 10 commandments of webdesign.

The list is short but well thought thru.

1. Thou shalt not abuse Flash.
2. Thou shalt not hide content.
3. Thou shalt not clutter.
4. Thou shalt not overuse glassy reflections.
5. Thou shalt not name your Web 2.0 company with an unnecessary surplus or dearth of vowels.
6. Thou shalt worship at the altar of typography.
7. Thou shalt create immersive experiences.
8. Thou shalt be social.
9. Thou shalt embrace proven technologies.
10. Thou shalt make content king.

Got it trough CSS Mania. Go here to read the full article on Business Weeks website.

{ 1 comment }

Some companies get it, some don’t but now at least it’s easier for you to do something about it.

Dell hosts this fantastic site called Ideastorm where they invite everyone to be involved in their products and services development. The site allows anyone of us to post ideas, then the community (including you) can have a say if an idea should be promoted or not. The management (yes, the real management) then evaluate the ideas from Ideastorm every month and on top of that even give feedback which ideas the might develop.

This qoute from last weeks evaluation meeting illustrates the power of the community:

“This has been a busy couple of weeks!  We had almost 250 ideas submitted and more than 225 new IdeaStorm users in the past two weeks.  It’s great to see Dave (davnmc) and Petzy again in StormRoom and badblood back on the site!  A special welcome to a few new IdeaStormers natakuc4, idangold and inkslug!”

So how can you get going with your company?

That’s where Kindling comes in.

Kindling is this new Web 2.0 service where every company (even yours) out there can do exactly what Dell is doing.

Straight from their own site: Kindling is a place where companies, organizations, and small groups can share and collaborate. Kindling cultivates ideas from the ground up and believes that everyone in a group has something valuable to say, from the interns to the CEO. 

So if you’re one of those people sitting on a management level thinking: Wow, this collaboration, social media, community, consumer involvement, interaction…thing seems fantastic, but it’s to much of a hassle to get going - get your but over to Kindling, request an Invitation and start now!

{ 0 comments }

I pointed my browser towards Twingly when I landed on an Error 500: Internal server error page. Once there I was greeted by this beautiful error message.

It’s funny how a little bit of humor makes you wanna come back…even though the service actually didn’t work. This is something many of the old companies definitely can learn from.

ps. What the heck does “G” stand for? Google?

{ 0 comments }

Today I am: happy about iPhone 3G, working on signing people up, had Japanese Gyoza for lunch and talked to Björn.

Björn, is a good friend of mine who tipped me about a YouTube video that outlines what Social Media is all about in a very pedagogic way. I liked it, so I blogged it.

If you’re Swedish another Björn made me happy yesterday. Björn Falkevik published a Video in Swedish the other day on a similar subject. Once you are done with the one above, go ahead and look at this one.

{ 0 comments }

I’m listening (reading) in on the Apple Worldwide Developer Conference 2008 Keynote Live Coverage over at Macrumours.

Lot’s of goodies of course. But the news about the iPhone is stunning. 3G and GPS! among other things…

Head over there and enjoy! Head over to Apple’s site on iPhone instead.

{ 0 comments }

In case you haven’t seen this video from Microsoft Advertising you should take a look. It says a lot about the challenge with modern communication- 

If you have - then continue down to the second video in this post and learn about the sequel “Inspiration anyone” coming up.

{ 3 comments }

This episode of 60 minutes that I found while reading a post on ReadWriteWeb is a goodie if you spend your days thinking about how to reach young people with your communication.

{ 0 comments }

Let me tell you about our latest campaign for Stadium. This fall we were challenged by Stadium (Sweden largest sports retailer) to create an online campaign for the Swedish championships in Football Freestyle. 

This project is extra dear to me as Stadium really listened and we got them to try social media in the way I think it should be used.

The brief was to create an online plattform where kids could view movies from the events around Sweden and then upload their own movie to compete in a web based competition aside from the ones taking place offline.

Our solution was to create a Wordpress based website with all the plugins you should stick in there to gain maximum SEO performance. We then used a YouTube channel to host the videos instead of putting them on Stadium’s servers. Flickr provided us with the gallery functionality. A Facebook group was dynamically updated as the competition went along. Last but not least we set up a Yahoo Live account for Stadium where they could broadcast all the events live online.

The result was a cost effective campaign that was spread far outside the website itself. Stadium didn’t put any money into media but thanks to social media the campaign found it’s way outside their own domains. A cool thing was to see kids commenting the campaign in the online place of their choice…not one single site. The fact that a movie published on the site was shown in 2 more place that ultimately lead to 3-10 times more viewers was a great result.

I look forward to try something like this again with support of external media investments and integration into traditional media would most definitely create a great effect.

{ 0 comments }