Think social media and conversational marketing might be the next train to heaven for your brand but don’t know where to board? Well, here’s three social media marketing models that will make sure you’ll find your station.
If you wanna get moving into the social country of love where conversation rules you’ve gotta get one thing straight. Valuable content is king. Buying a loudspeaker and start tweeting wont get you anywhere. Swedish brands like Comhem and Boxer have effectively proven that just twittering the 140 sign language doesn’t earn you any followers. Every social network will provide you with it’s own possibilities and traps. A well executed strategy is a must or you’ll end up in a minefield.
Here are 3 models by Johan Ronnestam that will guide your brand towards a successful social media strategy.
3 Models That Will Guide You Into The Social Media Landscape
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The Social Staircase
The Social Staircase is a model that focus on the overall process. It’s the stuff that pays for your ticket to love.
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The Social Tool Matrix
Now you know what kind of presence your business needs. Now it’s time to map the tools to make sure you know what to keep your mouth shut, when to speak and when to listen.
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The Social Viral Spiral
This is about speed. Spread that love I’m talking about below. But make sure you do it with finesse and timing. Create a couple of Social Viral Spirals and you’re ready to make out!
How your brand makes good use these three [click to continue…]
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