This post is probably most stupid post one can write since CEO’s and board members seems to have decided to stay behind with the dinosaurs while the rest of us look for new ground where we can thrive and prosper. Basically on average they read three local newspapers of their own choice, Wall Street Journal, Time Magazine and watch a couple of TV channels. They haven’t got a clue about blogs, feed readers and social networks. But I’ll give it a go anyway.
Dear CEO and board member. In most cases you’re probably +40 years old. You have a wife, two kids and live in a house that cost above average. Two cars in the garage and a [click to continue…]
The Japanese group Sour was about to create a new music video for their latest song ‘Hibi no Neiro’. What to do?
Get some fans together from around the world, put them in front of a web-cam and let them co-create the video for you. Once you’re done – put it on YouTube and another 7 days later you have quarter of a million people lovin’ your music.
Updated: Jonathan Sulo linked to this post and in his comments I found another great example of crowdsourcing. Erik Torsner suggested we should feast our eyes on the Eternalmoonwalk, a tribute to the late Michael Jackson. I of course went over there and submitted a video myself. Another great example, not as controlled as the Sour video but still a great idea.
För lite mer än en månad sedan bloggade jag om BerghsLive. Idag tog jag Screenflow och filmade av mitt lilla ‘uppträdande’ hos studenterna som också varit med och satt Berghs på kartan i samband med att Berghs School of Communication blev vald till världens främsta reklamskola i Cannes den här veckan.
I have a Samsung TV at home. I’ve been thinking of selling it. After seeing this viral that I picked up over at AdAge that’s not possible.
While we’re at it.
Yesterday I spent the morning at an MSN Innovate seminar arranged by Microsoft Advertising in Sweden. There I had the pleasure of listening to Naoki Ito, awarded creative director from GT Tokyo. A great presentation where he talked more about cultural differences and what made creative people creative rather than showing to many cases. However, one of the things he did show us was this TVC, a part of a concept called Love Distance.
Beautiful and probably one of the better ideas I’ve seen in a long time!
This morning I found this video of a 15 year old girl who’s petty pissed about the fact that YouTube and Warner Brothers deleted a much appreciated video of her singing the 1934 song Winter Wonderland. This is EXACTLY what brands should NOT do. Warner Brothers – you are idiots!
I personally had a video stripped of all sound a couple of weeks ago. In that video I did a report on Mackmyra Whisky. There’s a section in the video where I’m in my car. In the background you could hear radio playing a song…so YouTube and who ever own that right deleted all the sound to that video. How stupid can people be.
YouTube are made up by the masses uploading spoofs, home made movies, comedy shows etc etc. And lots of it has some sort of music in it…where will this end?
Freakcasting, a trend that was very common in Swedish advertising a couple of years back is something I personally dislike. Having people in a TVC just based on the fact that you think people will laugh at their real personality is the closest thing to bullying there is. We have a responsibility to be more intelligent than that.
But when these guys, the original employees and not any hired freak, perform a old school rap song I’m sold. It feels so honest and real so I can’t resist thinking this place is the shit!
Found it on Changethought, one of my new favorites when looking for visual inspiration.
Pepsi are on top of their game. With the help of R/GA they’ve created a campaign site welcoming Barack Obama to his presidency. They’ve tied the entire campaign site message to their tag line – Refreshing Everything.
The idea is very smart – piggy back mr President with your own brand message. On the site visitors are urged to contribute and upload their own ideas on how Barack Obama should refresh America.
These kind of ideas are nice if well executed. I think the conceptual idea and the way they’re using the refresh tag is on the spot. However, I don’t see why I have to wait for the damn thing to load. There is nothing in that site that requires flash based on the design and the functionality (except for the video streams of course). But, all in all, a great initiative.
The Pepsi campaign is off course not the first. By now you must have seen the IKEA piggy back a couple of days ago. That’s another great example of piggy back advertising.
I’ve been part of executing the same idea during the presidential campaign when we created the Apathy Party together with Strawberry Frog.
Earlier this morning I got an mail from Eva Hamilton, CEO of the Swedish Television letting me know that the SVT Play Beta was live. Obviously this must have been produced by some PR agency that decided my blog was a relevant target when spreading the news. But hey, aren’t we all suckers for spreading gossip.
The new site from SVT is big step in the right direction. It seems inspired by HULU.com and from both a brand and usability point view the new site is a big step forward. The only thing I miss right now is an ajax based search functionality. Something like Booli’s search would have made the site complete from a usability point of view.
The social interaction is missing, and it’s the key to getting paid. I think SVT is missing out on a great opportunity here. Sites like YouTube, Ustream, Vimeo and Hulu got something that SVT has yet not implemented – a personal profile for the viewer.
The opportunity to save favorites, create your own playlists, tag content, write reviews, comment, get personal recommendations, get friends, subscribe to content, create your own channels etc are functionalities that could very well be the foundation to a long term solution to the licensing problem online. (SVT is free to watch in Sweden but you have to pay a license fee for having a TV set). I’m sure if I could log in to my profile during the day to prepare a schedule for the evening, maybe put together my own children’s show, check on recommendations, watch trailers etc I would be happy to continue to pay my license fee.
Of course this is probably something that we’ll see coming in the future. At least the design has room for more buttons and functionalities. However if it had been implemented in the beta launch today my headline would have been “Swedish Television launches the worlds best online television site”. Now I’ll have to go with the headline above instead.
A great site but still a beta I’ve obviously been spoiled with Google having 45% of their services in beta mode. Years ago beta meant you could expect a lot of things to come, but today I want a beta to kick ass! To sum things up the new site is a huge step forward but I would have loved to see more social networking functionalities. So, what do you think. Head over to the new SVT Play Beta and judge for yourselves.
Finally, Eva said in her mail that she and her colleagues were looking forward to my post and would follow my comments on the new site with great interest. So, Eva, I expect you to join the debate here on my blog in the comments field – that, if something would prove that you and the Swedish Television are on top of your game.
There’s a lot of talk about viral marketing through video. But given that you have produced something worth seeing, how do you actually get it on the run? Well, it’s not necessarily that easy and the biggest single mistake brands do is they believe a good little piece will take off by it self. Is that the [...]
As I was reading my stats in my Mint account a site that I hadn’t seen before. Viralvideochart.com stood out. Its a sniffy little thing where you can keep track of the virality of online videos. The cool thing is that these guys measure virality, not videos shown. So the faster something is being spread, [...]
I criticized the jungle branded company a couple of days ago because of their new shopping experience. Now I’m going to send them of on a rocket to my 7th heaven. This video shows a new feature that they are implementing on their big sellers – the Amazon Frustration Free Packaging. Wow. That’s all I [...]
Look no further. Here’s a nice little flick found on Swissmiss that explains why we drink in quite a creative and illustratious way. I especially like the combination of the boring voice, jumps in thought and the wrap up. The video itself also brought Current to my attention. A kind of Digg clone. Looks promising. [...]
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
