As I was reading my stats in my Mint account a site that I hadn’t seen before. Viralvideochart.com stood out. Its a sniffy little thing where you can keep track of the virality of online videos.
The cool thing is that these guys measure virality, not videos shown. So the faster something is being spread, the higher rating. Basically a dashboard for the viral video producer.
Right now, the most viral video is this one:
Bam boom pjoink and that RSS goes straight into my feedreader.
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I criticized the jungle branded company a couple of days ago because of their new shopping experience. Now I’m going to send them of on a rocket to my 7th heaven. This video shows a new feature that they are implementing on their big sellers - the Amazon Frustration Free Packaging. Wow. That’s all I can say.
Having two daughters myself I’ve wondered many times how brands like Fisher Price, Mattel, Lego and others get away with packaging that first and foremost is impossible to open. Damn, I’m getting beaten to death by my kids on their birthdays because of the time it takes to open and mount their toys. Secondly - animals of all kinds knock on my door right after I carry out the trash - I almost got picked to death by a woodpecker the other day. If I survive the day then I’m left with soar hands and a feeling of destroying the earth with debris.
Amazon tackles this problem in a beautiful way. The Amazon Frustration Free Packaging will brand them. It’ll make their customers their best friends. Basically it’s packaging serving as brand communication. On top of it all they’ve created a community like page called The Gallery Wrap Rage where people can upload their own frustrating packaging problems. Sweet.
One thing though…They didn’t make it possible to embed the movie on your own site. That was easily solved with ScreenFlow and YouTube though.
Look no further. Here’s a nice little flick found on Swissmiss that explains why we drink in quite a creative and illustratious way. I especially like the combination of the boring voice, jumps in thought and the wrap up. The video itself also brought Current to my attention. A kind of Digg clone. Looks promising. However it also make me think…how the hell am I supposed to keep all these social networking/video sites in my head. They’ll have a hard time beating YouTube and Digg.
Today I am: happy about iPhone 3G, working on signing people up, had Japanese Gyoza for lunch and talked to Björn.
Björn, is a good friend of mine who tipped me about a YouTube video that outlines what Social Media is all about in a very pedagogic way. I liked it, so I blogged it.
If you’re Swedish another Björn made me happy yesterday. Björn Falkevik published a Video in Swedish the other day on a similar subject. Once you are done with the one above, go ahead and look at this one.
This is the blog and website of Johan Ronnestam - Innovative consultant, digital communication expert and advertising man from Stockholm, Sweden. I’m a 37 year old, new media professional, creative director & entrepreneur who loves to solve communication problems with ideas, creativity and innovation.
