Yesterday I had a very nice evening. First a visit to Berghslive. Lot’s of student. Lot’s of great work. I actually ended up buying one of the students pieces. I’ll show you what that was in a couple of days.
After that followed a date with Mr Aviation, Ms Gin Fizz, a dame called Strawberry Blizz, and someone called Bronx Cocktail. We all had a blast.
Those were things I enjoyed yesterday. Today when I’m up and awake I like this new commercial for Orangina:
…and this new flick for H&M Matthew Williamson…
..and this corny thing for Oasis softdrinks.
Ultimately. They all got me interested. They all made me look. They all entertained me.
I have a Samsung TV at home. I’ve been thinking of selling it. After seeing this viral that I picked up over at AdAge that’s not possible.
While we’re at it.
Yesterday I spent the morning at an MSN Innovate seminar arranged by Microsoft Advertising in Sweden. There I had the pleasure of listening to Naoki Ito, awarded creative director from GT Tokyo. A great presentation where he talked more about cultural differences and what made creative people creative rather than showing to many cases. However, one of the things he did show us was this TVC, a part of a concept called Love Distance.
Beautiful and probably one of the better ideas I’ve seen in a long time!
Freakcasting, a trend that was very common in Swedish advertising a couple of years back is something I personally dislike. Having people in a TVC just based on the fact that you think people will laugh at their real personality is the closest thing to bullying there is. We have a responsibility to be more intelligent than that.
But when these guys, the original employees and not any hired freak, perform a old school rap song I’m sold. It feels so honest and real so I can’t resist thinking this place is the shit!
Found it on Changethought, one of my new favorites when looking for visual inspiration.
It appears that Microsoft has finally gotten tired of Apple’s Mac & PC TVC cause this little piece must have cost a fortune.
Bill Gates and Jerry Seinfeld seems like the perfect match to actually give Apple a good fight. However, I’m sorry to say this new TVC doesn’t deliver. It even makes Microsoft appear more boring than they already appear.
When you hire someone like Jerry Seinfeld to star in your commercial you either end up getting the best advertising in the world or, like in this case, the worst. To feature such a famous star raises the expectations to a level that is hard to match. We all remember how loved Seinfeld was when the TV show was still running. I wonder if the guys that came up with this idea realized that the TVC has to top that, otherwise we all get disappointed, and that disappointment will in the end infect the brand.
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
