This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in.
Brands seem to have learned from the history and brand spend has rather gone up than down for a lot of brands. We’ve also seen Twitter and Facebook continue to grown faster than anything else on the planet and social media and open technologies has prospered due to that fact. The iPhone has continued to grow and Android is picking up it’s pace. Google has released lots of new cool products even though the Wave didn’t really become the clean double over head a lot of us expected.
Most brands have been looking for one-offs and as I look back at the 2009 Cannes Lions winners it strikes me that I can’t really remember one single campaign that stood out and changed the world of advertising. We’re slowly moving away from bought space to earned space, this is most certainly the reason why my brain plays these tricks with me.
I’m not gonna spend more of this post summing up 2009. Other people, papers, bloggers and personalities has done a great job doing this already. Instead let’s move on to 2010.
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Here are the Brand and communication predictions for 2010 by Johan Ronnestam
REAL
This is more of a change in how we live, consume, work, advertise and communicate. We will of course use all technology available to become more real but we will strive to make things more realistic, true [click to continue…]
I’ve always wanted to write a book. This is NOT it!
So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more.
About 28% of the visitors during this last year have ended up reading a post that was tagged with branding. That’s probably not a coincidence since besides trends and creativity I’d say branding is the subject that is the most dearest to me.
When I’ve been looking deeper down into the stats I’ve seen that many of you visitors haven’t really explored my blog beyond the posts on the first page or the actual post you came to read. This is why I thought it made sense to gather them all like this – ‘Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com’- My first book.
A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam
Even though this isn’t actually what I would call a book it’s been the perfect opportunity for me to experiment with the production process of a book. I’ve put a big block in my calendar covering January, February and March and if everything goes right I will present my ‘real’book sometime in April or May next year. It will be a book on how to integrate future communication with product and service development. One things for sure – I’m doing it on my own. But for now you have to do with this first book, mashup, pdf or whatever you wanna call it.
4 Ways to get your hands on Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com With Love
1. Buy a signed copy of the printed book – 39€ including shipping world wide.
I’ve printed 150 books in Denmark at Norhaven. Out of those 150 I’m giving 50 signed copies away to the first 50 Twitter retweets of this post (if you live outside Sweden you have to pay for the shipping). If you wanna get your hand on one of the other 100 signed ones you either hope to get one at one of my speaking occasions during 2010 or you contact me to buy one for €39 including shipping costs.
2. Download the PDF for free (pay by linking or tweeting this blog post)
Obviously we’re not really there yet. But this spoof gives us a pretty good idea where technology is heading. On top of that I’m getting a smile for free! You will too.
Last year, inspired by ReadWriteWeb I stuck my nose out and tried to predict what 2008 would bring us in terms of trends, technology, communication and ideas. About 70% of my thoughts were confirmed but I of course missed out on some too.
2008 is coming to an end and it’s time for me to let that poor nose of mine feel the heat again. 2009 is harder to predict than ever since we have a free falling economy in the world at the moment. How will smaller budgets effect advertising, investments in technology, self confidence and personal evolvement? Hell if I knew, but here are some ideas. [click to continue…]
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
