sustainability

A Sustainable Plan And My Point Of View

May 16, 2010

in Advertising Awards,branding,Link of the day,The trend is my friend

Challenge the establishment. That’s what you should do if you’re young and don’t really have to care about being fired. (Actually that’s what you always should do!) That’s exactly what the students over at Berghs School of Communication have done this year once again.

Their contribution to an often shallow advertising world is driving sustainability. They’ve decided to make their entire final exhibition about sustainability, they’ve established a prize that award sustainable communication and they’ve also just launched their campaign site that promotes their final exhibition – A Sustainable Plan.

About a month ago I got the question if I could share my point of view [click to continue…]

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The checklist that will save our world and maybe your brand too!

August 1, 2009

in Beautiful,Link of the day,presentations

Brands all over the world – Google, IBM, Nike, BMW, Porsche, Starbucks, Coca Cola & Levi Straus, they all say the think about sustainability. What about your brand?

Sustainability is a beautiful word, especially in terms of how it affects brands. The true meaning of it is ‘the capacity to endure’ and that’s more or less what every brand owner wants out of his brand or company – endurance. Then of course I do think [click to continue…]

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How much responsibility should a brand like Nordiska Kompaniet have?

February 28, 2009

in branding,Just another day

nk_nordiska_kompaniet

In Sweden our finest shopping mall is called NK or Nordiska Kompaniet. NK was founded in 1902 by Josef Sachs and his ambition was to bring together the finest merchandise in the world under one roof. This vision still stands.

I today’s morning paper (yep I still read them) this ad below advertised high fashion by Henry Cotton’s. It shows a group of young successful preppy youngsters celebrating a good days hunting. At least it looks that way. The walls are covered by stuffed animals out of Africa.

henry_cottons_ad_nk_stuffed_animals

Of course I get the whole idea behind this ad. And the positioning probably is right in some ways. But hey! This, to me, is advertising from the stone age. In my world this is totally inappropriate and stands for something I think [click to continue…]

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