About 2 month ago I was invited to Best Internet and beautiful Zagreb in Croatia to host a full day workshop on the future of communication. Me another 85 people had a great day where I mixed speaking sessions with, what I love the most, open discussions.
Before this event I was contacted by the leading business newspaper in Croatia – Lider. They wanted me to answer 10 questions that they would base an article on. Today as I was cleaning my desktop on my computer I thought – since you probably understand as much Croatian as I do I thought this could be a good blog post. So here we go.

Johan Ronnestam answers 10 questions about the future of communication (in Croatia to some extent
1. Once you are on the internet your competition is whole world and people speak in one language (mostly english). How can local brands stay local or share national values while ‘living’ in virtual world?
Johan Ronnestam: By being just that – Local. In a globalized world people will look for the unique brand that delivers something beyond what you can shop in every parts of the world, every country and every city. The times when we all wanted Starbucks coffee is soon to be over. Everyone [click to continue…]
psst. You haven't missed the new app for kids aged 1-9 years old? It's created by my other company JAJDO.
Check it out in the App store
Right now I’m trying to find the time to finalize a couple of posts hidden among my drafts. However I’ve got a quite tight schedule right now with 4 exiting speaking appearances (and another 4 closed ones) where I’ll be speaking about future communication, social media, branding and creativity the coming 2 weeks.
So, if you wanna tap into my brain before Easter you’re probably better off meeting me in:
See you there?
I don’t know about you but I’ve had a great summer. Most of the time I’ve been spending time with my kids but I’ve managed to sneak in some golf, sailing with my Hobie Cat, boat riding in the Archipelago, BBQ with friends and family and above all – time off. In order for creativity to grow you’ve gotta mix up thinking time with black holes.

Linn och Ebba. My beloved ice cream junkies enjoying the Swedish summer.
Summer however is coming to an end and I’m slowly am firing up my engine. Once that engine is started I do hope we meet – who ever you are.
This autumn I’ll continue to deliver my services to a diverse group of brands and companies that has asked my help in order to create advertising campaigns and strategies that moves their brands and businesses into the future.
My work includes everything from re-branding, art direction, jury-work, integrated advertising campaigns, online strategies, business developments and creative ideas to different agencies worldwide etc.
The next couple of months I’ll tell you more about some of my ‘gigs‘ but for now let’s focus on my speaking appearances. [click to continue…]

That’s me…focused.
Since about a month back, Europe’s leading speakers network – Talarforum – has taken me on as one of their speakers. I look forward to my first booking.
Read more on their website (it doesn’t say I do speeches in both Swedish or English, but I do.)