A common question I get from companies is “How do we get people inside our company to spend time on our intranet”. My answer is always – “make sure you tie your intranet closely to your daily operations”.
Make people feel visiting the intranet has something to do with their work and not only for the fun of it. Only this way will you create the need for the collaboration, socialization and engagement that an active intranet (and your company) needs. This however turns out to be a major problem for most [click to continue…]
Think social media and conversational marketing might be the next train to heaven for your brand but don’t know where to board? Well, here’s three social media marketing models that will make sure you’ll find your station.
If you wanna get moving into the social country of love where conversation rules you’ve gotta get one thing straight. Valuable content is king. Buying a loudspeaker and start tweeting wont get you anywhere. Swedish brands like Comhem and Boxer have effectively proven that just twittering the 140 sign language doesn’t earn you any followers. Every social network will provide you with it’s own possibilities and traps. A well executed strategy is a must or you’ll end up in a minefield.
Here are 3 models by Johan Ronnestam that will guide your brand towards a successful social media strategy.
3 Models That Will Guide You Into The Social Media Landscape
The Social Staircase
The Social Staircase is a model that focus on the overall process. It’s the stuff that pays for your ticket to love.
The Social Tool Matrix
Now you know what kind of presence your business needs. Now it’s time to map the tools to make sure you know what to keep your mouth shut, when to speak and when to listen.
The Social Viral Spiral
This is about speed. Spread that love I’m talking about below. But make sure you do it with finesse and timing. Create a couple of Social Viral Spirals and you’re ready to make out!
We’re fed up with boring old school advertising. We don’t want your information and rational explanations. We wanna dance, laugh, feel and love. We do not want be treated like idiots!
James Dean knew how to seduce people while looking pretty darn boring. But face it. He’s dead and would be pretty out of date now!
Information is all over us. We’re accessing it everywhere faster than ever. The more shit we get our hands on the less we wanna mess with, so you’ve gotta stand out.
Future brands don’t buy media they create brand dramas that build value and generate SEO equity – only then will you reach your future friends (aka. target group). Future brands tell stories.Future brands rely on drama and constant innovation – totally integrated.
Yesterday I was sent an email from The Economist through their social communication agency We Are Social. The mail presented their latest campaign – Thinking Spaces. A campaign presenting a number of opinion leaders and their ‘Thinking Spaces’. One part of the campaign contains a social component where they’re asking bloggers to contribute with our own stories alongside those of the leading personalities already featured like movie director Claudia Llosa, musician Jamie Lidell and Spotify founder Daniel Ek among others.
The campaign piss me off cause they’re asking me to contribute with quite a lot of content and traffic generation without really giving anything back. On top of that it’s clear that Spotify is featured for more than one reason as there’s obviously a hidden marketing component where I’m asked for my favorite Spotify playlist. (I would know since I’m running a Spotify playlist site on the side)
Dear Economist, let me tell you a little bit about me and MY thinking space.
This is MY thinking space.
If you would have respected my thinking space you would have started this campaign entirely different. I don’t get [click to continue…]
The Japanese group Sour was about to create a new music video for their latest song ‘Hibi no Neiro’. What to do?
Get some fans together from around the world, put them in front of a web-cam and let them co-create the video for you. Once you’re done – put it on YouTube and another 7 days later you have quarter of a million people lovin’ your music.
Updated: Jonathan Sulo linked to this post and in his comments I found another great example of crowdsourcing. Erik Torsner suggested we should feast our eyes on the Eternalmoonwalk, a tribute to the late Michael Jackson. I of course went over there and submitted a video myself. Another great example, not as controlled as the Sour video but still a great idea.
I am sitting on a plane between Chicago and Hawaii reading Jeff Jarvis book ‘What Would Google Do, WWGD’. (after seeing a recommendation on Daytonas site). This got in me in the mood to write a blog post that gives you my point of view what the big triple play telcos should do differently if I were to decide.
Comcast, Orange, RoadRunner, Telia, Comhem and all of the other telco that got their triple play services wired. These are all brands that got the consumers wired. They’re selling telecom, broadband and TV. However, very few of these brands got future marketing covered. They’re all stuck in history and outspending one another in traditional marketing, much to the joy of traditional advertising agencies that doesn’t [click to continue…]
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
