social media

The Swedish Royal Court makes history as they announce the engagement between crown princess Victoria and Daniel Westling

February 24, 2009

Today his Majesty King Carl Gustav was proud to announce that princess Victoria was getting engaged to her boyfriend Daniel Westling. This is cool both because it’s time for the girl to get married and the fact that the King did it on YouTube. It’s obviously not only Barack Obama that has gotten the idea [...]

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Updated: Dalai Lama joins [did not] Twitter and nothing will ever be the same [still goes]

February 8, 2009

[updated] It turns out someone fooled us all and created the Dalai Lama name on Twitter. At more than 16,000 followers in one weekend, the fake Dalai Lama was one of the fastest growing accounts that Twitter has ever seen. If you didn’t know about Twitter before you’ll definitely learn about it now. The American microblogging service has [...]

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An answer to Jonas Söderström and 15 things to think of when getting into conversational brand marketing.

February 5, 2009

Blogger and planner Jonas Söderström a nice guy who’s running his own company – Planning STHLM posted a question the other day. I started to write an answer to Jonas in his commentators field but then felt I needed to elaborate a little bit more. On top of that I think my thoughts might be [...]

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Controlling your brand with creative excellence

February 1, 2009

Who is heading your brand? Does he or she have an understanding for all, and I mean all, steps in the consumer interaction with your brand. The new generation of consumers crave 4 things from their favorite brands. These 4 things was something we found in a global focus group study we did for one [...]

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If you wanna get some brand love tomorrow you better get into the conversation today

January 28, 2009

Branding today is about creating a brand platform, then dramatize it and start screaming to people – COME ON AND BUY MY PRODUCT. IT’S GREAT. Of course in a slightly creative and modest manner than that. But it very often about traditional advertising in classic media channels. Branding of tomorrow is about knowing who you [...]

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Wondering how to get a viral spread of that great video of yours?

January 19, 2009

There’s a lot of talk about viral marketing through video. But given that you have produced something worth seeing, how do you actually get it on the run? Well, it’s not necessarily that easy and the biggest single mistake brands do is they believe a good little piece will take off by it self. Is that the [...]

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People powered journalism outbeats mainstream media when reporting on the Hudson River crash

January 17, 2009

Yesterday Janis Krums found himself on a ferry outside New York witnessing the Airbus that made an emergency landing in the Hudson River. Only seconds later his first Tweet appeared on Twitter with a link to TwitPic and his now world famous photo of people leaving the plane. Later during the day pictures started to [...]

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Luxury champagne brand Krug pops up their brand and shows how entertain the masses with minimum effort

January 13, 2009

Nothing is like it used to be. A couple of years back I attended a Luxury marketing meeting in Monte Carlo. I was one of the speakers and I spoke about how the younger generation will want to see more things from the Luxury brands than just good old beauty shots of expensive products. A [...]

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Sociala media på frammarsch men social värme lyser allt mer med sin frånvaro.

January 8, 2009

Internetworld frågade om jag ville skriva en krönika till Internetworld. Det gjorde jag och den publicerades i dagarna. Här återger jag den på min egen blogg. Adventsljusstakar och julstjärnor lös med vackert sken i våra fönster. Helgerna var fyllda av glöggfester och julstök. Det såldes mer fyrverkerier än någonsin trots strängare förbud och regler. Vi [...]

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Get your clown suit ready if you wanna reach out to consumers in 2009

January 2, 2009

A couple of days ago ComScore published a Top Social Media Sites 2008 list. The list that I found on Techcrunch is an interesting read since I for one thought that Facebook and MySpace would be on top. But instead we find Blogger as the largest social media site in the world. Blogger and WordPress [...]

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Absolut.com gets a more user friendly user interface but I lack Innovation.

December 19, 2008

One of the worlds most awarded websites has been redesigned. And the way Absolut.com is heading doesn’t come as a surprise. The new site has been give an slick, well designed user and SEO friendly interface. Many parts of the site has been moved from a flash based interface to a classical CSS based interface. Everything [...]

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The World Economic Forum in Davos 2009 show how to communicate global brands

December 16, 2008

On Techcrunch I noted The World Economic Forum has launched the Davos Debates on YouTube, an open discussion on the state of the world. As well as inviting videos and comments from the YouTube community, the best of which will be shown at the Meeting, the person who submits the most thought-provoking video will have [...]

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