Found this great presentation by Marta Kagan on Slideshare.net.

Another eye opener for you guys/girls out there who hasn’t really understood what social media means to the future of communication.

A couple of qoutes from the presentation:

• Only 18% of TV ad campaigns generate positive ROI
• 90% of people who can skip TV ads, do
• The average person is exposed to 3000 advertised messages a day
• Only 14% trust advertisements
• 78% of people trust the recommendations of other consumers
• 36% think more positive about companies that have a blog
• 32% trust bloggers’ opinons on products & services
• 96% of the millenials have joined a social network

So, what are you waiting for?