Innovative communication and advertising from Sweden with love
As I was browsing the ‘best of the week 63 on the Abduzeedo.com blog (abducted by design) I fell in love with this image showcasing how the Virgin logo has been stretched into different business areas.
Isn’t it cool when someone has created a logo so simplistic that it can be put into any context without loosing touch of it’s origin. Richard Branson is truly a mastermind when it comes to PR, marketing and entrepreneurship.
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The Matsu’s wine triology, ‘El Pícaro’, ‘El Recio’ and ‘El Viejo’
Today on TheDieline I ran into the company ‘Vintae Luxury Wine Specialists’. Vintae is Spanish based company that specialize in top of the range and luxury wines.
Not only do they have a great wine portfolio. Together with Spanish agency Moruba, they’ve designed some wonderful bottles to stack in your cellar.
The Winery Arts collection revolves around the number 9, considered by many cultures as the supreme number of knowledge
When a company understands the value of differentiation, simplicity and creativity like Vintae, I can’t do anything but run to the wine shop and empty my savings account. This is the shit you wanna put on your table!
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Yesterday ReadWriteWeb reported on a new article skimmer interface over at New York Times. It’s a stunning new way to let you quick read the headlines of all the latest news from the Sunday Times. The simplicity of this thing is striking yet genius.
And as often before it turns out that content, usability and simplicity beats smart, strange and unique solutions online. Just have a look at Craiglists, the mother of simplicity.
Navigating on a website is merely a road to our goal ›› the content. By creating an interface that consist of a number of boxes that contain a small image, headline and an intro text, this new prototype makes it very easy for me to come back and browse the latest news in all categories. It doesn’t take me more than a couple of minutes until I’ve browsed the first page and another 16 sections.
The navigational experience is very close to my personal favorite RSS tool Netvibes. I bring all the feeds I want to read into my Netvibes account and then it doesn’t take me long to browse through the latest news online.
One of Johan Ronnestams Netvibes tabs.
The great benefits with these kind of solution is the way everything is equally weighed in terms of size, colors and content. The eye races over the screen and we’re not far from the offline morning paper behavior when we skimmer the newspaper before actually reading it. This was of course something that the Times wanted to replicate. Once they launch this simple interface as an iPhone widget then I’ll be the first to start using it. Until then I’ll continue to read my favorite Times sections through Netvibes, basically the same except for that Netvibes is actually better since you can read the entire article without leaving the interface.
What should you do? Judge for yourselves.
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I criticized the jungle branded company a couple of days ago because of their new shopping experience. Now I’m going to send them of on a rocket to my 7th heaven. This video shows a new feature that they are implementing on their big sellers – the Amazon Frustration Free Packaging. Wow. That’s all I can say.
Having two daughters myself I’ve wondered many times how brands like Fisher Price, Mattel, Lego and others get away with packaging that first and foremost is impossible to open. Damn, I’m getting beaten to death by my kids on their birthdays because of the time it takes to open and mount their toys. Secondly – animals of all kinds knock on my door right after I carry out the trash – I almost got picked to death by a woodpecker the other day. If I survive the day then I’m left with soar hands and a feeling of destroying the earth with debris.
Amazon tackles this problem in a beautiful way. The Amazon Frustration Free Packaging will brand them. It’ll make their customers their best friends. Basically it’s packaging serving as brand communication. On top of it all they’ve created a community like page called The Gallery Wrap Rage where people can upload their own frustrating packaging problems. Sweet.
One thing though…They didn’t make it possible to embed the movie on your own site. That was easily solved with ScreenFlow and YouTube though.
Finally, thanks Nina Åkestam for enlightening me.
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