Yesterday I was sent an email from The Economist through their social communication agency We Are Social. The mail presented their latest campaign – Thinking Spaces. A campaign presenting a number of opinion leaders and their ‘Thinking Spaces’. One part of the campaign contains a social component where they’re asking bloggers to contribute with our own stories alongside those of the leading personalities already featured like movie director Claudia Llosa, musician Jamie Lidell and Spotify founder Daniel Ek among others.
The campaign piss me off cause they’re asking me to contribute with quite a lot of content and traffic generation without really giving anything back. On top of that it’s clear that Spotify is featured for more than one reason as there’s obviously a hidden marketing component where I’m asked for my favorite Spotify playlist. (I would know since I’m running a Spotify playlist site on the side)
Dear Economist, let me tell you a little bit about me and MY thinking space.
This is MY thinking space.
If you would have respected my thinking space you would have started this campaign entirely different. I don’t get [click to continue…]
There’s a lot of talk about viral marketing through video. But given that you have produced something worth seeing, how do you actually get it on the run?
Well, it’s not necessarily that easy and the biggest single mistake brands do is they believe a good little piece will take off by it self. Is that the case? Of course not. You gotta give that moving beast of yours more than a push, you’ve gotta strap some rockets to each and every frame and hope for a safe launch into outer space.
Spreading video online is not about putting it on YouTube. You’ve gotta see the whole web and each and every site’s own potential.
Björn Falkevik, professional new media producer is one of the most competent consultants there is when it comes to new media publishing. He is sharing this great process map of video spread on Flickr and his blog. Unfortunately it’s in Swedish but I think you’ll get the picture anyway.
Björn Falkeviks social video publishing (Swedish)
Apart from spreading it SEO is important. Scott WilloughbyRand Fishkin and SEOmoz.org clears more questions in this short video.
Finally. Use tools like Tube Mogul to administrate the spreading of the content. And you might wanna consider using agencies like Unruly Media to spread it. If you end up pushing something out there Viralvideoshart compiled by Unruly brings some intelligence to why and where you’re getting spread.
Nothing comes for free but learning the tricks of the trade keeps you ahead of the competition!
One of the worlds most awarded websites has been redesigned. And the way Absolut.com is heading doesn’t come as a surprise. The new site has been give an slick, well designed user and SEO friendly interface. Many parts of the site has been moved from a flash based interface to a classical CSS based interface. Everything is done with the touch of Absolut.
This is definitely a first switch from Flash based sites of many to come. I’ve personally been part of building lots of flash sites through the years. But the possibilities to create rich user and SEO friendly interfaces with CSS gives us no reason anymore to use Flash for entire sites.
Also the fact that marketing departments around the world have undoubtedly noticed that their visitors leave after seeing that first loader will lead to change.
All in all I like the new Absolut.com better than the old. But there’s a few things I would have done differently: [click to continue…]
In order words. You sure as hell wanna make sure that brand of yours is found among the top searches on Google. SEO is more important than ever. Building websites that get listed and linked up is key.
So, if you wanna get our management team on board, do the following 3 steps:
My scotch whisky blog keeps on jumping back and forth from page 2 to page 9 on the global Google.com search engine when you search for ‘whisky’ and it makes me go mad.
I’ve tried every trick in the (SEO) book to keep it steady on that second page since that drives about 1-2000 unique visitors a day. Then today I found the SEO pyramid made by Matt McGee. Now I’m filled with confidence. I will succeed!
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
