≡ Menu

ronnestam

Let me introduce BAUX – Let’s Build!

Almost two years ago I had a very nice lunch with Petrus Palmér. Petrus has together with Jonas Pettersson and John Löfgren founded the world famous design agency Form Us With Love. As we’re enjoying our food Petrus tells me about one of the products FUWL has created. It’s an acoustic panel made out of wood, cement and cement. It’s a beautiful product made to be mounted on walls. Then he keeps on showing me tons of other things they’ve created.

We’ve started a company together

As I came home that night I couldn’t stop thinking about that acoustic product he talked about. It’s a design product yet it’s a functional building material and on top of it all it’s sustainable. The next morning I called my good friend Fredrik Franzon, also an entrepreneur, this one with a history of optimizing supply chains and a great understanding for industrial processes – Fredrik, you’ve gotta be part of this! I then approached FUWL and said “Let’s build a company together”. The following 8 month we wined and dined, we got to know each other and then finally we shook hands. BAUX was born last year in September.

baux-logo

The BAUX mission – We’re here to inject the X into BAU

In February this year (2014), following a six month process where we defined the strategy, built our business plan, created our new brand plattform, developed new products, initiated the marketing process and developed our website, we launched [click to continue…]

{ 0 comments }

About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with. I call this process The Ronnestam Prototyping Process. 

Prototyping-process

The process contains of three main activites; Today, The Future and Tomorrow. 

The Ronnestam Prototyping Process

The Ronnestam Prototyping Process is based on a combination of my own 20 years of experience of working with some of the most known brands of the world merged with ideas from leading innovators such as Hartmut Esslinger (the brain behind Frog Design), Yves Béhar and Dieter Rams and the way the car industry historically have been working with prototypes and innovation.

The car industry that have been working with prototypes for more than 50 years. These prototypes are not only meant to make people go wow. They’re in fact used to show the future direction of the car brand thus also align all expectations from media, customers, staff and partners in one direction. One of the most important thing is to make people look towards the future instead of looking back at history.

BMW-efficient

The BMW Efficient Engineering concept prototype showcased in Frankfurt 2009. In 2014 the BWM i8 has taken large parts of this concept into production.

Five years have passed and I’ve delivered six prototypes containing strategic and tactical recommendations for four of Sweden’s largest brands (Svenska Spel & ICA among others) and two of the worlds largest brands (Danone among others). Until now these projects has been hidden in the dark due to the fact that these brands have chosen to keep these projects secret. However, the projects have been successfully implemented and lead to dramatic changes in terms of how the companies have prioritized their budgets and future plans. Now I’m pleased to be able to give you insight into the process itself [click to continue…]

{ 3 comments }

Unstad, Lofoten. A place I’ll come back to.

SurfUnstad Beach. A nice wave breaking.

Last weekend I was away on a brand journey to Unstad, Lofoten with Swedish fashion brand Mountain Works. I’m one of the partners of this small yet well known Swedish clothing brand and now it was time for our first ‘Brand Lab’ trip. This is a concept I’ve created where I bring great personalities that in different ways represent the lifestyle Mountain Works wants to enforce.

ClimbingLofotenClimbing one of the peaks with the Mountain Works Brand Lab team

This first trip was chosen with great care by me. I wanted to guide these great people (I’ll let you know more about the team when we start communicating things soon) to a place that blew their and my mind. On top of this I felt the climate was important as we design create state of the art down jackets. The choice was easy. In the north of Norway in Lofoten land there’s [click to continue…]

{ 5 comments }

first-pcitureMy first ever photo published on Instagram June 11th, 2011

I’d like to use todays blogpost to thank the team behind Instagram. I posted my first photo on Instagram June 11th, 2011 about a year after they launched the service. I had taken a look at it earlier but didn’t really have the energy to start posting at the time. Little did I know at that time that Instagram soon would change how I thought about photography.

When I first started using Instagram I did what most people would do, I started to follow people and posted a couple of images. But soon people started to follow me back and suddenly something changed how I thought about [click to continue…]

{ 4 comments }

crossA brand I haven’t created or believe in. I did however shoot the photo on a cemetery on Ireland not far from my favorite surfing spot.

I’ve had the privilege of being involved in many different brand projects that have resulted in logos, graphical guidelines, advertising, POS, digital platforms, interior decoration, products, organisational impacts and future strategies. I’ve created and launched new brands and repositioned existing ones. My experience also stretches from being responsible for the hands on design process to creating entire brand platforms including strategies on how to communicate and implementing brands.

I first had the privilege to work with branding in 1995. Back in those days I was probably taking on to much responsibilities in relation to [click to continue…]

{ 4 comments }

Why I love surfing

surfer-wetsuitSelf portrait from Easky, Ireland in october 2012.

More than 20 years ago my good friend Mathias Wiberg asked me if I wanted to tag along to Easky, Ireland and learn how to surf. I was in the middle of my snowboard career and surfing felt like something I really wanted to learn how to do so I of course said yes. We drove there in Mathias funky SAAB together with two other guys and after almost 24 hours of driving through Sweden, England and Ireland we ended up in this little village with nothing but bars where the farmers got their daily Guinness and a world class break to match that scene.

There and then I learned how to surf. I consider myself a fast learner but still it took 7 days of paddling and falling before I got my first real wave. I’m not talking one of those mushy beach breaks, but a solid 6-foot wave that made love to me in a way so that I would never ever forget the feeling of riding a wave. Back then I was snowboarding for the swedish national team which made it possible for me to spend quite a lot of time during the summers on my surfboard. Then years later when an injury stopped my [click to continue…]

{ 2 comments }

Häromdagen fick jag ett mail från Anton Johansson. Han frågade om jag ville vara med i en bloggstaffett för framtidskommissionen. Framtidsstafetten är ett försök att bredda framtidsdebatten genom att fånga upp röster, kunskap och perspektiv som behöver höras i det pågående samtalet om framtidens samhällsutmaningar i Sverige.

Självklart ville jag vara med. Samtidigt så är frågan som ställdes, “vilka viktiga samhällsutmaningar Sverige står inför på längre sikt, mot år 2020 och år 2050″, så omfattande och stor att man baxnar. Jag har ju både skrivit och talat om det här förr så ämnet är bekant, samtidigt får man lätt skrivkramp av så stora frågor.

Jag funderade länge på vad jag skulle skriva om nu när jag fick chansen att kanske få vår statsminister att lyssna. Det uppenbara skulle kanske varit att skicka mina rekommendationer om hur vi borde förändra skolan som leverar ännu en årskull anpassad för gårdagens ekonomi, eller kanske lägga ut mina tankar om hur vi måste sluta se på Sverige som en industri som konstant måste effektiviseras och optimeras,  tycka till om problemet att våra politiker distanserar sig mer och mer från oss vanliga människor för varje år som går eller kanske påpeka att media har en alltför stor makt över samhällsdebatten. Men jag kom till slut fram till ett annat perspektiv.

Här är Johan Ronnestams fråga till framtidskommissionen:

Vi går en framtid till mötes där omsättning och vinst rinner ur företagen i takt med att den globala konkurrensen ökar fortare än någonsin. Länder som Kina och Indien med enorma folkmängder skapar nya regler för världshandel. Afrika bubblar sakta bakom kulisserna. Men framförallt sker en extrem digitalisering av såväl produktion, marknadsföring och leverans av produkter och tjänster som på sikt leder till mindre jobb – oavsett hur många företag vi startar. Hur ska Sverige förbereda sig på den här framtiden?

Kostnaden för teknologi har traditionellt varit hög, vilket har lett till att vi fått betala höga priser för produkter och som följd av det har utbudet varit begränsat. Dessutom har det krävts stora mängder kapital för att marknadsföra och sälja dessa produkter. Det här kallar jag Marknad 1.0. Vi ser nu en början på en extrem digitalisering [click to continue…]

{ 53 comments }

This post, written in Swedish tells the tale about my 2011 start in Gotland Grand National.

För 32 år sedan gick jag i skolan med Marie Hessel. Sedan dess har vi setts någon gång då och då i samband med någon klassåterträff eller i liknande sammanhang. Sen plötsligt står hon där och hänger i baren på Scandic Anglais Hotel i Stockholm. Lika sprudlande glas som vanligt berättar hon glatt att om 14 dagar ska hon åka till Gotland och köra Grand National på sin endurohoj. Ju mer hon berättar desto mer minns jag de klassiska bilderna från 1989 när Grand National var lerigare än någonsin. Inuti min hjärna är det någon som utbrister “Jag vill också åka” och ur munnen kommer samma ord. Marie ler stort och frågar “Åker du också motorcykel?” Jag svarar snabbt “nej, men hur svårt kan det vara?”

Marie Hessel på motorcykel genom öknen. 1999 startade Marie som en av världens första kvinnor på motorcykel i det ökända rallyt Paris Dakar.

Någon timme senare är vadet klart och bevittnat av våra vänner i baren. Om Marie fixar båge, klubbmedlemskap, licens och nummerlapp så lovar jag att lära mig att köra och fullfölja loppet om två veckor. Framåt natten när jag ska lägga mig för att sova mig minns jag att jag med skräckblandat förtjusning hoppas att Marie faktiskt fixar allt det där hon lovat och att det blir en tur till Gotland för min del. Redan nästa morgon börjar SMS droppa [click to continue…]

{ 14 comments }

Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go!

Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn.

In 2011 I was honored to be selected as the keynote speaker for events all over Europe. I delivered more than 80 keynotes on entrepreneurship, creative ideas, future branding, communication and business development, some of them shared here on Slideshare. In more than 90% of the occasions I was given the highest ranking of all the speakers by the audience. Hell, I even spoke for 24 hours in a row without any sleep. In other words – I’m confident I have some thoughts to share on how to deliver a great keynote presentation.

Here are 15 keys to deliver a fantastic keynote presentation.

1. Before even getting on stage – make sure you’ve got your logos, pathos and ethos wired.

What you speak about is 50% of your keynote, but the way you look and sound giving that keynote is the other 50%. The worlds first branding expert Aristotles knew how to make people buy what he sold. He divided the means of persuasion, appeals, into three categories; Ethos, Pathos and Logos.

- Ethos: the source’s credibility, the speaker’s/author’s authority

My credibility when I’m speaking is of course a mix of how I look, my credentials and the way I bring my message forward on stage. A common mistake I see over and over again is when speakers enter the stage and then go; “Before I speak, let me tell you about who I am and the company I’m representing.” This is more or less totally unnecessary since you’re there for a reason. If you do your thing right people will understand [click to continue…]

{ 46 comments }

Sometime last year I was approached by Vasakronan, Swedens largest property brand with a property portfolio valued at SEK 80.3 billion. Being a market leader the felt their digital presence had to reflect that position. Their question: What do we do? As always I teamed up with Caroline Karlström and accepted the challenge to answer that question. In this project I took on the role as both head of strategy and concept as well as actually delivering the top level designs of the new Vasakronan that Britny later implemented and refined.

This is what we did. Parts of the new Vasakronan digital brand presence

The new Vasakronan.se runs WordPress!

Me and Caroline started the project with an analysis phase and analysed their existing presence, the traffic to their site, the content, the design and the site structure. We interviewed representatives from Vasakronan as well as their clients and potential prospects. We also performed an extensive technical analysis [click to continue…]

{ 25 comments }

(This is a Swedish post covering the 24 Hours Live event in May earlier this year)

Tidigare i år, närmare bestämt i början av Maj, genomförde jag tillsammans med Göran Adlén årets kanske mest korkade eller geniala idé. Ett enkelt koncept. Vi skulle spendera 24 timmar non-stop i hotelbaren, något slags världsrekord?, på ett av sveriges coolaste hotel, Clarion Sign Hotel, och föreläsa om framtidens kommunikations och affärslandskap samt hur det kommer påverka vårt samhälle och oss människor. Vi kallade konceptet för 24 Hours Live.

Therese Reuterswärd fångar oss med sin’telefon’ någonstans från baren.

Som om det inte var nog övertalade vi vår gode vän och ‘thincasting’ expert Robin Danehav att sända hela eventet live över nätet vilket skulle ge oss möjlighet att interagera inte bara med publiken på plats utan också de som följde oss via nätet. Sagt och gjort. Robin riggade tillsammans med Petter Karlsson och satte sig bakom kamerorna.

Klockan 12:00 den 6:e maj slog vi på (live) strömmen för att sedan hålla låda 24 timmar i sträck. Utan att Sova. Utan att ta pauser. Bara tala oavbrutet.

När klockan ett helt dygn senare åter slog 12:00 kunde vi blicka tillbaka på 24 fantastiska timmar där mer än 3000 personer på olika sätt följt livesändningen som inte marknadsförts mer än via några blogginlägg samt någon enstaka Tweet dagarna innan. Vi var helt enkelt osäkra [click to continue…]

{ 14 comments }

About 2 month ago I was invited to Best Internet and beautiful Zagreb in Croatia to host a full day workshop on the future of communication. Me another 85 people had a great day where I mixed speaking sessions with, what I love the most, open discussions.

Before this event I was contacted by the leading business newspaper in Croatia – Lider. They wanted me to answer 10 questions that they would base an article on. Today as I was cleaning my desktop on my computer I thought – since you probably understand as much Croatian as I do I thought this could be a good blog post. So here we go.

Johan Ronnestam answers 10 questions about the future of communication (in Croatia to some extent ;)

1. Once you are on the internet your competition is whole world and people speak in one language (mostly english). How can local brands stay local or share national values while ‘living’ in virtual world?

Johan Ronnestam: By being just that – Local. In a globalized world people will look for the unique brand that delivers something beyond what you can shop in every parts of the world, every country and every city. The times when we all wanted Starbucks coffee is soon to be over. Everyone [click to continue…]

{ 14 comments }