This post, written in Swedish tells the tale about my 2011 start in Gotland Grand National.
För 32 år sedan gick jag i skolan med Marie Hessel. Sedan dess har vi setts någon gång då och då i samband med någon klassåterträff eller i liknande sammanhang. Sen plötsligt står hon där och hänger i baren på Scandic Anglais Hotel i Stockholm. Lika sprudlande glas som vanligt berättar hon glatt att om 14 dagar ska hon åka till Gotland och köra Grand National på sin endurohoj. Ju mer hon berättar desto mer minns jag de klassiska bilderna från 1989 när Grand National var lerigare än någonsin. Inuti min hjärna är det någon som utbrister “Jag vill också åka” och ur munnen kommer samma ord. Marie ler stort och frågar “Åker du också motorcykel?” Jag svarar snabbt “nej, men hur svårt kan det vara?”
Marie Hessel på motorcykel genom öknen. 1999 startade Marie som en av världens första kvinnor på motorcykel i det ökända rallyt Paris Dakar.
Någon timme senare är vadet klart och bevittnat av våra vänner i baren. Om Marie fixar båge, klubbmedlemskap, licens och nummerlapp så lovar jag att lära mig att köra och fullfölja loppet om två veckor. Framåt natten när jag ska lägga mig för att sova mig minns jag att jag med skräckblandat förtjusning hoppas att Marie faktiskt fixar allt det där hon lovat och att det blir en tur till Gotland för min del. Redan nästa morgon börjar SMS droppa [click to continue…]
psst. You haven't missed the new app for kids aged 1-9 years old? It's created by my other company JAJDO.
Check it out in the App store
Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go!
Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn.
In 2011 I was honored to be selected as the keynote speaker for events all over Europe. I delivered more than 80 keynotes on entrepreneurship, creative ideas, future branding, communication and business development, some of them shared here on Slideshare. In more than 90% of the occasions I was given the highest ranking of all the speakers by the audience. Hell, I even spoke for 24 hours in a row without any sleep. In other words – I’m confident I have some thoughts to share on how to deliver a great keynote presentation.
Here are 15 keys to deliver a fantastic keynote presentation.
1. Before even getting on stage – make sure you’ve got your logos, pathos and ethos wired.
What you speak about is 50% of your keynote, but the way you look and sound giving that keynote is the other 50%. The worlds first branding expert Aristotles knew how to make people buy what he sold. He divided the means of persuasion, appeals, into three categories; Ethos, Pathos and Logos.
- Ethos: the source’s credibility, the speaker’s/author’s authority
My credibility when I’m speaking is of course a mix of how I look, my credentials and the way I bring my message forward on stage. A common mistake I see over and over again is when speakers enter the stage and then go; “Before I speak, let me tell you about who I am and the company I’m representing.” This is more or less totally unnecessary since you’re there for a reason. If you do your thing right people will understand [click to continue…]
Sometime last year I was approached by Vasakronan, Swedens largest property brand with a property portfolio valued at SEK 80.3 billion. Being a market leader the felt their digital presence had to reflect that position. Their question: What do we do? As always I teamed up with Caroline Karlström and accepted the challenge to answer that question. In this project I took on the role as both head of strategy and concept as well as actually delivering the top level designs of the new Vasakronan that Britny later implemented and refined.
This is what we did. Parts of the new Vasakronan digital brand presence
The new Vasakronan.se runs WordPress!
Me and Caroline started the project with an analysis phase and analysed their existing presence, the traffic to their site, the content, the design and the site structure. We interviewed representatives from Vasakronan as well as their clients and potential prospects. We also performed an extensive technical analysis [click to continue…]
(This is a Swedish post covering the 24 Hours Live event in May earlier this year)
Tidigare i år, närmare bestämt i början av Maj, genomförde jag tillsammans med Göran Adlén årets kanske mest korkade eller geniala idé. Ett enkelt koncept. Vi skulle spendera 24 timmar non-stop i hotelbaren, något slags världsrekord?, på ett av sveriges coolaste hotel, Clarion Sign Hotel, och föreläsa om framtidens kommunikations och affärslandskap samt hur det kommer påverka vårt samhälle och oss människor. Vi kallade konceptet för 24 Hours Live.
Therese Reuterswärd fångar oss med sin’telefon’ någonstans från baren.
Som om det inte var nog övertalade vi vår gode vän och ‘thincasting’ expert Robin Danehav att sända hela eventet live över nätet vilket skulle ge oss möjlighet att interagera inte bara med publiken på plats utan också de som följde oss via nätet. Sagt och gjort. Robin riggade tillsammans med Petter Karlsson och satte sig bakom kamerorna.
Klockan 12:00 den 6:e maj slog vi på (live) strömmen för att sedan hålla låda 24 timmar i sträck. Utan att Sova. Utan att ta pauser. Bara tala oavbrutet.
När klockan ett helt dygn senare åter slog 12:00 kunde vi blicka tillbaka på 24 fantastiska timmar där mer än 3000 personer på olika sätt följt livesändningen som inte marknadsförts mer än via några blogginlägg samt någon enstaka Tweet dagarna innan. Vi var helt enkelt osäkra [click to continue…]
About 2 month ago I was invited to Best Internet and beautiful Zagreb in Croatia to host a full day workshop on the future of communication. Me another 85 people had a great day where I mixed speaking sessions with, what I love the most, open discussions.
Before this event I was contacted by the leading business newspaper in Croatia – Lider. They wanted me to answer 10 questions that they would base an article on. Today as I was cleaning my desktop on my computer I thought – since you probably understand as much Croatian as I do I thought this could be a good blog post. So here we go.
Johan Ronnestam answers 10 questions about the future of communication (in Croatia to some extent 
1. Once you are on the internet your competition is whole world and people speak in one language (mostly english). How can local brands stay local or share national values while ‘living’ in virtual world?
Johan Ronnestam: By being just that – Local. In a globalized world people will look for the unique brand that delivers something beyond what you can shop in every parts of the world, every country and every city. The times when we all wanted Starbucks coffee is soon to be over. Everyone [click to continue…]
I was born into this world as free as any child. No religion, no political point of views, no ideas about what was right or wrong. Nothing. Just free. And I screamed!
Me – around two years old walking our dog named Gorko.
Then, just as you, I was brought home, fed, raised and I started to grow. Depending on where in the world we live, who bring us up and what happens around us we’re shaped. We’re shaped not into what we want but into [click to continue…]
February 16, 2011
in Advertising Awards,Art,branding,Cases,Entrepreneurship,Images,Innovate,My Books,People,Quote of the day,Research,SEO,Social communication,Software,Speaking,Svenska,The trend is my friend,Video
Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596 to this date) between the years 2005 and 2011 for you to read.
I did actually start my first blog back in 2002 but quickly stopped blogging. It was more of an installation experiment. Then in 2005 I slowly started posting again. Up until now I’ve had over a half a million pageviews and 367374 unique visitors dropping in.
Oh, by the way. If there’s anything you like – please Tweet it or put it on your FB page. It would make me happy.
So here we [click to continue…]
Yet another year has almost passed. This one has been filled great things. During the year I’ve created brand concepts, communication strategies and digital brand presences for a number of different brands.
I released my first book or whatever you wanna call it. I spoke about future trends, communication and advertising at more than 80 events in front of approximately 10000 people in Sweden, Finland, Croatia, Estonia and Norway. I met students at Berghs School of Communication. I took part in [click to continue…]
