richard gatarski

The old aircraft carrier of traditional advertising is slowly turning 180° in the other direction

August 28, 2009

in Innovate,Link of the day,Live,Svenska,Video

I am sitting in Nacka, Sweden outside the office of one of my clients. My attention is drawn to a Tweet from Richard Gatarski, Weconverse, that points my eye towards a live Bambuser feed from the Berghs School of Communication.

weconverse_learn_berghs

Richard is right now streaming the opening lesson for the 2009 class of advertising at the Berghs School of Communication.

THIS IS A SHIFT in more ways than one.

  1. Richard Gatarski is the king of digital communication and future trends. In other words the students meet someone from the world of internet in their first lesson – not any old advertising guru.
  2. This is a school where students pay to learn. Yet I can follow their opening seminar online via bambuser. Openness!
  3. Richard is opening up backchannels on Twitter and Bambuser. The students learn about open conversations.
  4. Mobile internet. A couple of minutes ago a few students waved their arms in the class room as to see themselves that they were really live. Their getting the picture.
  5. Schools will open up. Schools will change. Schools will adapt new technologies. I just hope this happens to a lot of them before my kids start.

Richard is heading Berghs into the future of communication. Rock on!
Berghs are learning from the best. Rock on!

{ 2 comments }

TEDx Stockholm and Richard Gatarski’s crowd sourcing experiment

June 3, 2009

in Beautiful,Cases,Family,Link of the day,Simplicity,Speaking,Svenska,The trend is my friend

ted_x_stockholm_sweden

Mark this weekend in your calendars. TEDx is coming to Sweden and it’s thanks to Teo Härén & Fredrik Härén and Henrik Ahlén who’ve been the driving forces behind getting TEDx here.

The first event is beeing held north of Stockholm with about 40 people attending the party and I’m honored to be one of them. Don’t worry – there will be new events following this one so get your but mouse over to the TEDx Stockholm website and show your interest.

This first event will be all about inspiration and I’m eagerly looking forward to be inspired by God knows who. I do know that homeboy Richard Gatarski has been given a 5 minute slot that he has turned into a crowd sourcing experiment on his blog and I of course think it’s a great idea.

Richard is asking us all to contribute with some sort of inspirational thing communication how to create the “best start in life for our children”.

As always I couldn’t keep my fingers out of the jam. 1 hour later I submitted this:

Now head over to Richard and submit yours!

{ 0 comments }