Blog of Ronnestam » reactions http://www.ronnestam.com Innovative communication and advertising from Sweden with love Sun, 29 Jan 2012 20:06:39 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 These Are The Reactions You’re Looking For When Launching A New Product http://www.ronnestam.com/these-are-the-reactions-youre-looking-for-when-launching-a-new-product/ http://www.ronnestam.com/these-are-the-reactions-youre-looking-for-when-launching-a-new-product/#comments Sun, 24 Jan 2010 19:48:48 +0000 ronnestam http://www.ronnestam.com/?p=3990

I have always been a great fan of Dyson. A company truly based on innovation. First famous for their vacuum cleaners they’ve now released a fan (updated) without any blades.

This video below shows people being confronted with the hairdryer for the first time and it’s a perfect example of true innovation and the consequences of it. When was the last time your product made people react like this?

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