open api

Why SAAB, Volvo, Ford, BMW, Volkswagen, Mercedes, Peugeot, AUDI, Chevrolet, Buick and the rest of the car industry should the adopt the iPhone model and develop the InCar OS

September 8, 2009

in branding,Entrepreneurship,Innovate,Social communication,The trend is my friend

For years I’ve thinking about this post but it has seemed so obvious so I didn’t bother writing it. But nothing happens so it’s time to put my thoughts down in writing and give one of my business ideas away.

car_industry_marketing_innovation

The unexplored room of business development

The car industry has access to a very unique thing. 4 seats where people have different needs depending on age, sex, where you come from and where you’re heading. All of this in a small contained area that today is pretty boring and unexplored.

What if the car industry decided to start a company together, sort of a foundation like the mobile world has launched Symbian, that developed a new operative system optimized for cars. What would be the specs and how could it benefit the car brands.

The benefits would be enormous. Let’s brainstorm for a couple of minutes:

Maximum connectivity with USB, Firewire, SD card slot and Bluetooth accessibility and Wifi & wireless 3G broadband connection.

in_car_connectivity

It’s pretty obvious. Getting internet into the car would not only enable me to download apps, stream videos, listen to internet radio and play online games but it would also enable me to upload stuff to the car from home. Sync videos, photos, software and more. On top of this I [click to continue…]

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A glimpse of what to come

November 10, 2008

in Research,Social communication,Software,The trend is my friend,Video

ReadWriteWeb reports on a new startup from Portugal called Tarpipe. Basically Tarpipe does for PR companies and social networking nerds what Yahoo Pipes does for Web 2.0 developers and feed junkies. 

Hmm what the heck does that mean?
Well, with Tarpipe you can ad all kinds of social networking accounts like Flickr, Jaiku, Twitter, Tumblr, Friendfeed, Photobucket etc. Once added you can then create workflows and this is the nice part. For example if you ad a Flickr image (like the image above) you can then create a workflow that takes the image you created and starts to process it around the social networks of yours.


Use case: automatically tag a screenshot using Evernote from Bruno Pedro on Vimeo.

Hmm, is this really something to write about?
Of course it is. Let’s say your company wanna create a social pressroom. Then put the developers of yours on the case. Let them get jiggy with the Tarpipe Open API. Hours later you’ll have your site based pressroom connected to the whole damn internet.

Hmm, is this really good?
For now yes. But once tools like this get easier to use, then we’ll have product shoots and press release swarming the web asap as they are updated on websites. For now people have to get their buts over to sites like this one and Yahoo pipes in order to get that spread on the road. Within the next 6 or 12 month we’ll definitely see integration of tools like this in the big content management systems. Not to mention the PR companies equiped with these laser sabres.

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