So you think Superbowl is the event of the year. Well, think again. 427,563 confirmed guests and rising has signed on Facebook to be part of the Barack Obama Inauguration on January the 20th.

It’s a brilliant move by CNN to create this hype around their live web casting of the event. It’s also interesting to see that CNN are using words like RSVP NOW instead of SIGN UP. In other words, Facebook usage has matured to the level that we’re now talking ‘Facebook’ instead of ‘english’.

It also seems that the cnn.com/live site that is basically just beeing built on Facebook Connect, in other word a 10 hour implementation effort. And when the event is over – million of Facebookers connected to CNN.

It seems like the Barack Obama Inauguration will be historical in more than one way and I’ll make sure to be a part of it!

I wrote earlier today about Barack Obama and his tounge in cheek digital campaign. Then today I found through Greg Browns blog filtered that ads have started topopup in games like Burnout paradise. I spent some time looking around online for more on this story and found a good read on Joystiq.

It turns out the Obama campaign has placed ads in 18 different Xbox Live titles. Among the titles where the message has been placed is Guitar Hero 3 and The Incredible Hulk, as well as more sporty choices like, NBA Live 08 and NFL Tour among them.

However if you’re a Swedish resident you probably won’t see them. The Obama campaign has put as much effort into choosing the games as in when the ads should appear. The ads are only targeted in Ohio, Iowa, Indiana, Montana, Wisconsin, North Carolina, Nevada, New Mexico, Florida and Colorado, all states where early voting is accessible and easy.

I’ll say it again. Digital communication will win this election.

When I opened my mailbox this morning yet another mail from the Barack Obama campaign machinery had landed. The header read: Deadline tomorrow: Your Car Magnet. Quirky enough to make me wonder what it was all about.

I opened the mail and read: “I can tell you right now who’s going to win this election — the campaign that steps up its ground game in the final days.” and then it ended “We have to make our final, tough decisions about where to fight and how strong we can make our team. And those choices will depend on the financial resources we have tomorrow at midnight.”

Don’t you just love how the US election is about about communication? The next president of the United States will not be elected based on his political opinions but instead advertising and communication. And digital communication will crucial since there’s a whole new generation out there that can only be reached through that medium.