obama

Facebook deliver the crowds – CNN deliver the Barack Obama Inauguration

January 14, 2009

in Simplicity,Social communication,Video

So you think Superbowl is the event of the year. Well, think again. 427,563 confirmed guests and rising has signed on Facebook to be part of the Barack Obama Inauguration on January the 20th.

It’s a brilliant move by CNN to create this hype around their live web casting of the event. It’s also interesting to see that CNN are using words like RSVP NOW instead of SIGN UP. In other words, Facebook usage has matured to the level that we’re now talking ‘Facebook’ instead of ‘english’.

It also seems that the cnn.com/live site that is basically just beeing built on Facebook Connect, in other word a 10 hour implementation effort. And when the event is over – million of Facebookers connected to CNN.

It seems like the Barack Obama Inauguration will be historical in more than one way and I’ll make sure to be a part of it!

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Barack Obama places advertising in Xbox Live games

October 23, 2008

in Just another day

I wrote earlier today about Barack Obama and his tounge in cheek digital campaign. Then today I found through Greg Browns blog filtered that ads have started to [click to continue…]

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The US election will be won with small collectibles and online strategy

October 23, 2008

in Just another day,Social communication

When I opened my mailbox this morning yet another mail from the Barack Obama campaign machinery had landed. The header read: Deadline tomorrow: Your Car Magnet. Quirky enough to make me wonder what it was all about.

I opened the mail and read: “I can tell you right now who’s going to win this election — the campaign that steps up its ground game in the final days.” and then it ended “We have to make our final, tough decisions about where to fight and how strong we can make our team. And those choices will depend on the financial resources we have tomorrow at midnight.”

Don’t you just love how the US election is about about communication? The next president of the United States will not be elected based on his political opinions but instead advertising and communication. And digital communication will crucial since there’s a whole new generation out there that can only be reached through that medium.

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