And now to a very sensitive issue – monitoring. As some of you know my profession is leading brands into the future of communication. One of the more important parts of this is teaching them how to keep track of their own brands in the jungle of conversation. What are people saying about my brand, where does the conversation take place and how can we respond to it – simple questions really.
However, quite many brands don’t have a clue on how to do this or even worse – they haven’t even started to think about tracking conversations related to their brands.
When I speak about this we often end up talking about me and how I track my own brand. I try to keep track of every conversation out there that in one way or another has my name or brand in it. As often as I can I also listen to, respond or in other ways take the conversation into account – just as any brand should.
One of my Netvibes dashboards that I use to monitor Ronnestam online
Since sharing is caring – here is how to track keywords online on a daily basis without paying for it. NOTE – this doesn’t give you a 100% guarantee and the more generic your brand is the harder it is to monitor it, then professional help might be your solution. It also applies better to smaller brands rather than large ones. But you will gain some [click to continue…]
We’re fed up with boring old school advertising. We don’t want your information and rational explanations. We wanna dance, laugh, feel and love. We do not want be treated like idiots!
James Dean knew how to seduce people while looking pretty darn boring. But face it. He’s dead and would be pretty out of date now!
Information is all over us. We’re accessing it everywhere faster than ever. The more shit we get our hands on the less we wanna mess with, so you’ve gotta stand out.
Future brands don’t buy media they create brand dramas that build value and generate SEO equity – only then will you reach your future friends (aka. target group). Future brands tell stories.Future brands rely on drama and constant innovation – totally integrated.
Yesterday I was sent an email from The Economist through their social communication agency We Are Social. The mail presented their latest campaign – Thinking Spaces. A campaign presenting a number of opinion leaders and their ‘Thinking Spaces’. One part of the campaign contains a social component where they’re asking bloggers to contribute with our own stories alongside those of the leading personalities already featured like movie director Claudia Llosa, musician Jamie Lidell and Spotify founder Daniel Ek among others.
The campaign piss me off cause they’re asking me to contribute with quite a lot of content and traffic generation without really giving anything back. On top of that it’s clear that Spotify is featured for more than one reason as there’s obviously a hidden marketing component where I’m asked for my favorite Spotify playlist. (I would know since I’m running a Spotify playlist site on the side)
Dear Economist, let me tell you a little bit about me and MY thinking space.
This is MY thinking space.
If you would have respected my thinking space you would have started this campaign entirely different. I don’t get [click to continue…]
Yesterday I attended my first Likeminded networking meeting at Scandic Anglais. I’m very glad that I took the time to drop in since there’s so many talented, smart and nice people you end up getting to know. However as I was sitting there I felt there is room for more networking – networking among blogging peers. And inspired by how Daytona with the YABA awards have managed to create interest for all these kind of blogs I thought I’d launch another initiative to bring focus to us marketing bloggers.
Announcing Bloggers Monday – a network for at people who blog about communication, advertising and new media.
The first meeting is 2:nd of February, 8AM, Scandic Hotel, Anglais. Join us on our Facebook group before then.
It’s all in the name
The members of Bloggers Monday will meet in Stockholm, Sweden the first monday every month. Every meeting is at 8AM at Scandic Anglais. The idea is to network, share knowledge and perhaps write a blog post or two while chatting away.
We aim to grow
The idea with Bloggers Monday doesn’t stop in Sweden. Hopefully as time goes by and people outside Sweden learns about this idea new networks are started. Just contact us and we’ll get you up and running!
Who can join?
As long as you have a blog about communication, advertising or new media you’re welcome to join Bloggers Monday. Hook up with us in our Facebook group or on our website. Once you’re a member of the Facebook group we’ll get your blog url up on the Bloggers Monday website.
Find more information the Bloggers Monday website.
