Innovative communication and advertising from Sweden with love
Ever run into the problem of uploading a video to Facebook or YouTube and getting it stopped because of the music you’ve chosen? Here’s a saturday tip: In the future. Pick music that is published under the Creative Commons licence. Find great sites over at Creative Commons own website here. My personal favorite is Free Music Archive.
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This morning I found this video of a 15 year old girl who’s petty pissed about the fact that YouTube and Warner Brothers deleted a much appreciated video of her singing the 1934 song Winter Wonderland. This is EXACTLY what brands should NOT do. Warner Brothers – you are idiots!
I personally had a video stripped of all sound a couple of weeks ago. In that video I did a report on Mackmyra Whisky. There’s a section in the video where I’m in my car. In the background you could hear radio playing a song…so YouTube and who ever own that right deleted all the sound to that video. How stupid can people be.
YouTube are made up by the masses uploading spoofs, home made movies, comedy shows etc etc. And lots of it has some sort of music in it…where will this end?
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In Sweden, the government has recently voted on a new law that is supposed to make it harder for people to steal music. The lobbying for this new law has mainly been run by old school artist who want to protect their rights to their music. Younger artists that has grown up with the new rules of music thinks the whole thing is pretty stupid. I wrote a while back ago about Timbuktu and his use of Pirate Bay when releasing a new song.
Yesterday at a meeting at Lydmars in Stockholm I learned about another cool way of launching music signed Oasis.
In order to generate buzz around their latest album – Dig Out Your Soul – Oasis, in September, decided to teach a crew of 30 New York City street musicians songs from the coming album. Then, 1 month before the official release the buskers performed live in subways, on the streets and train stations. Obviously it didn’t take long until the official media picked up on the news and PR worth millions was achieved.
Here’s the story. I love it.
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Ok. I know this may sound like a far fetched idea. But one thing that I’ve always loved is when companies managed to structurally bind me to their service or product. (I don’t love it, but I’m impressed) Think Bank. In order for me to log on and manage my bank account I have to use that stupid little black thing that I enter some codes into. The thing is that as long as I have to do just that, its a little bit harder for me to switch bank.
Today as I was browsing my feeds I noted that Apple has released iTunes 8.02 Then it hit me. I haven’t been using it for about three weeks. Before I always had to connect my iPod or iPhone so that I could sync data. Of course I did it to sync music too, but data was the main driver. Since I started using MobileMe and Dropbox to sync my data, contacts and calendars I haven’t really felt the need to connect via cable. I’ve also started using Spotify for music and some other live apps on my iPhone.
Basically, that structural binding between me and iTunes is getting weaker.
So, will I stop me from using iTunes?
I don’t know yet. But I’ve definitely moved away from that product that has been the sole music player in my computer for the last 8 years or so and its because of Apple themselves. If Spotify manages to get an app through the gates of hell (Apples people validating the iPhone apps) then I’m pretty sure iTunes is smoked except when configuring my iPhone account.
Structural bindings. That’s something to consider when creating new services.
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Today Swedish start-up Spotify has launched their music service that has been in Beta for quite a long time. In the morning they were spreading the news that they had signed groundbreaking licensing deals with companies including Universal Music Group, Sony BMG, EMI Music, Warner Music Group, Merlin, The Orchard and Bonnier Amigo.
Spotify is by far the best independent music service out there. The fact that you find most music you are looking for and that you can create your own playlists, share em’ etc makes it a killer application.
If you wanna get hold of the free version that features advertising you still have to stand in line for an invite. But the if you sign up for a Premium edition you get unlimited music access without advertising. On top of that, signing up for premium today allows you not only to jump the queue to get Spotify, but you will also get 2 invites to share with your friends.
I noticed the advertising in Spotify this morning when Ulf from McDonalds interupted me listening to Robyn. Not a pleasant surprise I must say. I haven’t really decided if I think Spotify will get the spread it deserves if they keep on interrupting music with adversing. 999:- a year is quite a lot of money for teenagers and they’re the source of spreading this thing.
But on the other hand, I’ve already taken the descision to sign up for a Premium myself. I would have liked to be able to pay with PayPal though.
Spotify Rocks!
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That’s exactly what Funki Porcini’s has done when they have designed the cover for their new album Fast Asleep
ILoveTypography served and I recieved.
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