Blog of Ronnestam » material http://www.ronnestam.com Innovative communication and advertising from Sweden with love Sun, 29 Jan 2012 20:06:39 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 BMW innovates http://www.ronnestam.com/bmw-innovates/ http://www.ronnestam.com/bmw-innovates/#comments Sat, 14 Jun 2008 21:27:43 +0000 ronnestam http://www.ronnestam.com/?p=419

Nothing impresses me like a company that has found out exactly what they should do to build their brand and then sticks to the formula.

I don’t drive a BMW but I must say these guys from Germany are not far from making me into a customer.

  Their brand has been closely connected with innovation for some years now. I first noted the positioning when they associated themselves with the artist Theo Jansen, maker of Kinetic Sculptures back in 2006. Since then I’ve seen tons of great stuff making BMW = Innovation.

This new concept car called Gina is amazing. BMW here I come!

404 made me go wow!

 

 

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