mario vellandi

We are born. Even before we’re born our life is being shaped day by day. Every day, every hour and every second life passes by.

Sometimes tons of things happens at once and suddenly we notice a shape, we call these shapes memories. But most of the time life is made up by small things that never form shapes. The truth however is that these small things is what life is all about. The more of em’ you notice, the more you’ll notice life. And the more you notice life, the more you’ll enjoy it!

This all came to me when I looked at this video below found over at Mario Vellandi’s Melodies in Marketing, which by the way is a great blog on Ethical communication.

Thanks Mario, but above all, thanks Everynone for putting images to life!

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mario_vellandi_word_of_mouth

Everyone that works in communication shares a wet dream and it spells word of mouth.

Creating something that grows a life of its own without the support of mainstream media is what buzz and viral marketing is all about. But when we talk about creating buzz we seldom mention the dark side of the trade.

This visualization made by Mario Vellandi as part of a competition over at Logic+Emotion is a great eye opener. It really nails the fact that word of mouth got that dark side and that’s every brands worst nightmare, something Domino’s Pizza experienced recently.

(What I really love about the bloggosphere is the fact that a single image like this leads me to a new place that I have not yet discovered. Mario’s blog Melodies in Marketing goes straight into my RSS reader.)

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