Innovative communication and advertising from Sweden with love
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As I was browsing the ‘best of the week 63 on the Abduzeedo.com blog (abducted by design) I fell in love with this image showcasing how the Virgin logo has been stretched into different business areas.
Isn’t it cool when someone has created a logo so simplistic that it can be put into any context without loosing touch of it’s origin. Richard Branson is truly a mastermind when it comes to PR, marketing and entrepreneurship.
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The other day I was happy to see that Per Torberger, former writer at Resume, one of Swedens leading media papers, had kick started his blog Pers Värld. Welcome back Per!
One of Per’s first post highlighted the ongoing Swedish discussion about the new 2009 Swedish European Presidency logo made by Bacon. Both Resume and Cap & Design, mainstream media and a lot of Swedish blogs have highlighted the news. Dagens Media, another Swedish media paper got an ongoing poll going where 83% thinks SEK 1.3 million is to much for the logo.
Per posted his thoughts in Swedish, and focused on replying to what most people seemed to comment about. Bear with me as I try to translate to you guys who don’t read Swedish.
(freely translated from Per’s blog)
- ”Wow, SEK 1,3 million for a logo – how the hell can it cost so much!?”
- ”No, it looks like Stockholm Opens (tennis tournament) old logo/other logo” or “It’s ugly”
Per didn’t seem to think that SEK 1.3 million for the new logo was to much. And mostly concluded [click to continue…]
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Pepsi has rebranded their classic logo with the help of the Arnell Group. Without commenting anything on the actual design itself I must say I like the touch of incorporating a dynamic element in the logo. As seen on the bottles, the new logo (or at least part of it) features a redesign of the classic strip + that it’s different depending on which type of Pepsi it’s nailed to.
The debate is pretty tense (most people tend to think the new one shit) in forums and on blogs whether the new Pepsi log design is better than the old design or not.
‘Old Pepsi logo’
Personally I think Pepsi is seeing a drop in sales due to the vitamin and healthy drinks that are covering the shelves in bars and stores. The new typing and logo categorization is probably an answer to this. But as always, without the brief…how can we know if it’s right or wrong.
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