(This is a Swedish post covering the 24 Hours Live event in May earlier this year)
Tidigare i år, närmare bestämt i början av Maj, genomförde jag tillsammans med Göran Adlén årets kanske mest korkade eller geniala idé. Ett enkelt koncept. Vi skulle spendera 24 timmar non-stop i hotelbaren, något slags världsrekord?, på ett av sveriges coolaste hotel, Clarion Sign Hotel, och föreläsa om framtidens kommunikations och affärslandskap samt hur det kommer påverka vårt samhälle och oss människor. Vi kallade konceptet för 24 Hours Live.
Som om det inte var nog övertalade vi vår gode vän och ‘thincasting’ expert Robin Danehav att sända hela eventet live över nätet vilket skulle ge oss möjlighet att interagera inte bara med publiken på plats utan också de som följde oss via nätet. Sagt och gjort. Robin riggade tillsammans med Petter Karlsson och satte sig bakom kamerorna.
Klockan 12:00 den 6:e maj slog vi på (live) strömmen för att sedan hålla låda 24 timmar i sträck. Utan att Sova. Utan att ta pauser. Bara tala oavbrutet.
När klockan ett helt dygn senare åter slog 12:00 kunde vi blicka tillbaka på 24 fantastiska timmar där mer än 3000 personer på olika sätt följt livesändningen som inte marknadsförts mer än via några blogginlägg samt någon enstaka Tweet dagarna innan. Vi var helt enkelt osäkra [click to continue…]
psst. You haven't missed the new app for kids aged 1-9 years old? It's created by my other company JAJDO. Check it out in the App store
Smart move. Just when we’re about to be swarmed with augmented reality apps Google takes a step forward and turns the whole hype into something mainstream.
Yesterday the search company introduced a number of new things. Apart from the new live search my favorite was Google Goggles. A new app for the Android that let’s you search the world through the lens of your mobile camera. I bet at least one company will have this functionality actually turned in to a pair of ‘goggles’ before 2010 is over.
So far Google hasn’t decided if the app will let you recognize faces. But rest assured if they won’t someone else will! This type of technology is exactly what every security company in the world are craving for. The next time you rob a bank – remember you will be searched and logged with some kind of Google app
Igår kväll intog jag soffan hos Björn Falkevik, Mattias Östmar och Joakim Nyström. Det var dags för andra episoden av Sweet Sunday Web Crunch eller Geek TV som en del kallade konceptet på Twitter. Geek TV var ett rätt beskrivande namn alla fall på gårdagens ‘TV’ program som sändes live på Bambuser.
Björn hade på ett förträffligt sätt riggat 3 stycken webbkameror som han styrde med vänsterhanden samtidigt som han deltog i programmet. Vi körde live-chat och bevakade Twitter (därav min något distraherade uppsyn ibland) allt eftersom programmet löpte på. Björn har skrivit mer om livesändningar över nätet på sin blogg.
Tack en gång till Björn, Mattias och Jonas som bjöd på en härlig söndagskväll!
This year when the students at Berghs School of Communication graduate they sum up their examination exhibition like this:
No one reads ads.
People read what is interesting.
How do we become interesting?
We create news instead of advertising.
Instead of having a regular examination exhibition they’ve launching a live news channel the 27th of May where all their projects will be highlighted. The news channel will be available online on the Berghs Live website. Apart from that you can visit the studio at the Berghs school. Finally they’ve managed to get the channel live on Stureplan, Stockholms most central public square. Of course they’ve created a Twitter # for the event as well.
Larger than life. Make it larger than life. That’s what I was told when I was working with a Nike campaign back in 1999. Today, make it larger than life but make it true!
What the student have actually been working with for their final examination is yet to be seen. But the wrap up of it all in the context of Berghs live shows they’ve got what future communication is all about:
Make things interesting.
Make it bigger than it actually is.
Use multiple channels.
You can’t buy distribution, you have to create it.
Viral marketing is achieved when context beats the hell out of surface.
Good Luck ›› Class of 2009! ps. If you wanna check it out
So you think Superbowl is the event of the year. Well, think again. 427,563 confirmed guests and rising has signed on Facebook to be part of the Barack Obama Inauguration on January the 20th.
It’s a brilliant move by CNN to create this hype around their live web casting of the event. It’s also interesting to see that CNN are using words like RSVP NOW instead of SIGN UP. In other words, Facebook usage has matured to the level that we’re now talking ‘Facebook’ instead of ‘english’.
It also seems that the cnn.com/live site that is basically just beeing built on Facebook Connect, in other word a 10 hour implementation effort. And when the event is over – million of Facebookers connected to CNN.
It seems like the Barack Obama Inauguration will be historical in more than one way and I’ll make sure to be a part of it!
This blog is written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication. In 2010 the readers of Microsoft Indikat named Johan Swedens most influential authority within digital communication
