Back in 1980, Michael Porter (most famous of creating Porter’s Five Forces) published the study Competitive-Strategy: Techniques for Analyzing Industries and Competitors. It was more or less the beginning of what you today would call Competitive Intelligence - the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.
Be Curious. Wonderfully photographed by Patricia Glogowski.
Personally I think that time has come for change. Organisation and brands today tend to believe managers are supposed to create business development departments that make sure the company stays ahead of competition. I don’t agree. In the complex world we live in it’s time to make each and every employee a part of that competitive intelligence process. In other words it’s up to you. You are the ones that can make it happen.
A constant flow of information.
The world is becoming smaller and smaller. The Internet has erased borders and will sooner or later erase even language barriers. As a result your company isn’t fighting the local competitor around the corner [click to continue…]
psst. You haven't missed the new app for kids aged 1-9 years old? It's created by my other company JAJDO.
Check it out in the App store
Think social media and conversational marketing might be the next train to heaven for your brand but don’t know where to board? Well, here’s three social media marketing models that will make sure you’ll find your station.
If you wanna get moving into the social country of love where conversation rules you’ve gotta get one thing straight. Valuable content is king. Buying a loudspeaker and start tweeting wont get you anywhere. Swedish brands like Comhem and Boxer have effectively proven that just twittering the 140 sign language doesn’t earn you any followers. Every social network will provide you with it’s own possibilities and traps. A well executed strategy is a must or you’ll end up in a minefield.
Here are 3 models by Johan Ronnestam that will guide your brand towards a successful social media strategy.
3 Models That Will Guide You Into The Social Media Landscape
-
The Social Staircase
The Social Staircase is a model that focus on the overall process. It’s the stuff that pays for your ticket to love.
-
The Social Tool Matrix
Now you know what kind of presence your business needs. Now it’s time to map the tools to make sure you know what to keep your mouth shut, when to speak and when to listen.
-
The Social Viral Spiral
This is about speed. Spread that love I’m talking about below. But make sure you do it with finesse and timing. Create a couple of Social Viral Spirals and you’re ready to make out!
How your brand makes good use these three [click to continue…]
