Posts tagged as:

jung von matt

Sometimes I get everyday comments and sometimes I get smart and insightful ones (although I might not always agree). The later kind is not seldom served by Leon Phang – Account Planner over at Jung von Matt Sweden (one of the few agencies in Sweden that get it) and blogger on The Planning Lab.

Today I want to send you all over to Leons blog and his series of interviews with what he calls ’next-generation planners’. Leon asked 9 of these ‘next gen’ planners one simple question: What’s your best advice for the next-generation of young and ambitious planners? and as of today he has published all 9 interviews.

I personally don’t know them all but I do have the greatest respect for some of them, Russel Davies (visit his blog too) being the most interesting one in my book.

If anything you should be impressed by the fact that Leon has managed to interview them all. Great job!

Go visit Leons blog and drink the elixir we call knowledge.

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iwc_passion_for_details

Oh how I’d love to be in the room when the Creative Directors Daniel Frericks and Götz Ulmer pitch their idea to a 140 year old watch brand. This is a business where people stick by the rules. Big ass photography where the product is the hero. All ads look more or less the same.

Creative, simplicity and original. Good on you – Jung von Matt!

Great, fantastic, wonderful and different. Brave – IWC

Thanks Advertolog for making me find it.

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Leon is a planner at the Stockholm branch of Jung von Matt. Apart from that he’s running a blog called The Planning Lab that I tap into on a daily basis. The other day he posted the sweet little visualization of the planning process above. 

Here’s two recommendations.
1. Read Leons blog.
2. Download the planning process if you’re into things like that. If not, do it anyway – you might learn something new!

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