Oh how I’d love to be in the room when the Creative Directors Daniel Frericks and Götz Ulmer pitch their idea to a 140 year old watch brand. This is a business where people stick by the rules. Big ass photography where the product is the hero. All ads look more or less the same.

Creative, simplicity and original. Good on you – Jung von Matt!

Great, fantastic, wonderful and different. Brave – IWC

Thanks Advertolog for making me find it.