Today is a great day.
Over at JAJDO we’re releasing our third app. Buildo Museum is aimed to get kids all over the world interested in culture. Get your free copy in the appstore before the 6th of febrary!
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iphone
One day left. What’s up with this time thing. It felt like we passed midsummer only days ago. Scary!
I want to wish you all a Merry Christmas and a Happy New year. I’ll also take the opportunity to tell you that over at my other company JAJDO we’re giving away our apps for free as a christmas gift to children all over the world. So if you’ve got access to an iPhone or iPad. Head over to JAJDO and grab your gift!
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Some of you probably know about my little venture called JAJDO. Together with Jonas Theder and Andreas Wålm I’ve set out to build an app factory. So far it’s a small factory and it’s taken some time to fine tune the assembly line but we’ve finally made it. Our first app is live in the app store!
Our first app. We’ve made history (at least in our books : )
The Buildo Rescue Sticker Book
This app is called Buildo Rescue and features 103 hand designed, full-color stickers themed around the Emergency & Rescue Services. There are [click to continue…]
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Just when I thought I was done renovating our home I ran into this control system that enables regulation and control of our complete building with the touch of a finger.
The Gira Control 19 Client is a PC-based control and regulation unit with a touch screen. It becomes a home station for door communication in combination with the Gira DCS-IP-gateway. The Gira Interface makes all functions easily accessible.
The company behind this is called Gira and they offer a broad range of intelligent building technology for convenience and security. They provide us with devices for networking home technology, music control for all rooms and comprehensive switch ranges, plus numerous functions for door communication, energy and light outdoors – and it all fits together.
Connect whatever you want to your control devices
What I truly love about this system is the fact that you can build whatever you want on this platform And just recently they also released an iPhone app that lets you control your house while you’re on the road.
Control your house with your iPhone, iPod touch or iPad…
…or why not answer a video call via your light switch
As soon as I’ve got this system Installed I’ll follow Jesse Rosten’s example below and buy a couple of iPads and iTouches to be attached to my wall with some velcro. And then the control of my house (and the rest of my life) will be completely mobile.
ps. These Giro guys truly need some guidance when it comes to digital marketing. Low res photos and YouTube videos only in German makes it pretty hard to spread the news.
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If you’re into marketing you should really have a look at this new iPhone app from Nike. It really puts focus on what’s going on in the world. Old school people keep talking about how the mobile will advertise the store when you pass it. New school don’t give a shit about the store.
This new Nike ID app puts you in total control over your product. If you wanna bring in inspiration from the street you’re walking on – go ahead. Once you’ve created your shoe, buy it in directly in your iPhone. No stores. No browsers. Only you, the world you live in and your new pair of sneakers.
I’ve already downloaded the app, that can be found via NikeID, and created a pair of sneakers from a photo of my kids – my favorite pair from now on!
Ah. It’s a lovely world but it’s fast. No it’s not fast it’s faster than a bullet. No! It’s faster than light!
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Obviously we’re not really there yet. But this spoof gives us a pretty good idea where technology is heading. On top of that I’m getting a smile for free! You will too.
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I play golf. I enjoy watching golf tournaments. I’m spending the summer in the lovely Swedish archipelago….without any coverage of the British Open…so I turn to the iPhone app store.
There it is. The second big golf tournament iPhone application in a month. US open lead the way with their application. If you’re into sailing you might have noticed the Volvo Ocean Race application.
The British Open application is a regular news app with videos, timings, player profiles and a video based course guide. On top of that they’ve integrated a small part of their socialise section, the Open Twitter profile into it even though I wish they would have gone one step further and create a #theOpen tag or something where everyone could have interacted and contributed.
Some of the greatest sporting events in the world have already caught up with the trend but we’re still in the early stages. Any brand that has some sort of event based presence should look at creating mobile apps. The possibility to integrate advertising solutions, games, videos, news, schedules, GPS functionality and even the tickets creates huge possibilities for brands that want to stay in touch with their fan base 24/7. Brands that want to reach that fan base should look for unique partnerships and integrate themselves into these applications with exclusive material.
In the end I think these event based applications will end up becoming great best practice examples when it comes to mobile advertising and that will in it turn speed the fact that money will move from traditional media into digital ones.
Are you heading an event in 2010? What will you ad to the mobile map?
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When so many others has done the job already. Go visit them in english or swedish.
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