Future brands are like icebergs
We all know how what an iceberg looks like. As you approach it it looks fairly small, it’s easy to get an idea of the…
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Ten Principles of Future Branding
The other day I read a great post by Joshua Porter on the Principles of Product Design. It’s an area that I’m very fond…
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The Ronnestam Prototyping Process. An innovation process by me leading your brand into the future
About five years ago I launched new process that could help brands and companies to break out of their stand still and also help…
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33 491 viewers and 1 year later. This wednesday it’s time for Webbdagarna again.
About one year ago I was one of the keynote speakers at Webbdagarna, one of Swedens biggest events on Internet, technology, communication, media, mobile…
Read MoreDear Saab. Your Site Sucks
Usually when I don’t like something I try to give constructive feedback. But in this case there’s just to much of a history involved….
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Case ›› Re-branding:
Turning A Diving Brand With A Heritage Into
A Brand With A Future
Last summer I got on a train leaving Stockholm for Gothenburg. Together with freelancing project manager, planner and colleague Caroline Karlström I had a…
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Google ads another weapon in the fight for change
Today Google launched their latest resource called the Google Internet Stats. It contains industry facts and insights from across five different areas – Macro…
Read MoreIdag är jag intervjuad av Dagens Nyheter
För någon vecka sen stod jag på en brygga ute i skärgården och lade till med båten när Jenny Stiernstedt på Dagens Nyheter slog en…
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The checkbox model for monetizing your web applications business online
Whatever you do online, make sure you provide a value that is relevant to people who might want to use your service. By doing…
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Get your clown suit ready if you wanna reach out to consumers in 2009
A couple of days ago ComScore published a Top Social Media Sites 2008 list. The list that I found on Techcrunch is an interesting…
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How much longer can online advertising play hard to get without clients waking up?
I have spent the last hour looking through some of the latest additions to thefwa.com. What strikes me is how stunning most production are…
Read More18 rules the best web developers follow and another 2
As I’m sitting listening to people on stage talking about viral communication a great post flips by in my RSS reader. The post talks…
Read MoreInternets historia
Den här veckan är jag bland annat på Stockholms Universitet och pratar om digital kommunikation. Därför hinner jag inte riktigt med att skriva så…
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A poster that I like
Yahoo Pipes. A great tool. Right now I’m finalising my design RSS feed project where I’m putting more than 80 design blogs into a…
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How important is social media technologies for business among the Fortune 500′
Think Social Media is something strange that should be kept in the closet and not used for big business? Well, then think again. The…
Read MoreWhat is this Social Media?
Today I am: happy about iPhone 3G, working on signing people up, had Japanese Gyoza for lunch and talked to Björn. Björn, is a…
Read MoreFootball Freestyle SM has come to an end
Let me tell you about our latest campaign for Stadium. This fall we were challenged by Stadium (Sweden largest sports retailer) to create an…
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